Video

Practical Approaches to High-ROI ABM: Introduction

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase intent tool, Priority Engine™.

Learn more

Share This Resource
Conversion Pixel