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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Adpating-to-the-Speed-of-Change-Resource-Tile

White Paper/E-Book

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning

ABM

Rules-of-Engagement-3-Resource-Play

Webinars/Events

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

Tethering-Brand-and-Buyer-Resource-Tile_v1

Webinars/Events

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space

Advertising

Content Creation

Demand Generation

EMEA

Don_t-Box-Yourself-In_Webinar-Resource-icon_3

White Paper/E-Book

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing

ABM

Demand Generation

EMEA

ABM-Webinar-Series-3-Resource

Webinars/Events

Capitalizing on ABM Engagement: Measure Right, then Optimize

ABM

Demand Generation

Billion-Dollar-Blindness-WEBINAR-Resource-Image.jpg

White Paper/E-Book

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales

ABM

Demand Generation

market_through_with_partners

Blog Post

The Art and Power of Marketing With and Through Partners

Partner Marketing

Cornerstone-Ebook-MQLs-Wont-Cut-It-Resource-Tile

Presentation

Because Your MQLs Just Won’t Cut It

ABM

Short-End-to-End-Guide-Resource-Tile-R1

White Paper/E-Book

A Short End-to-End Guide to ABM Engagement

ABM

TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile

White Paper/E-Book

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine

Demand Generation

Intent Data

demand generation strategies

Blog Post

Keeping Up with Evolving B2B Demand Gen Thinking and Practice

Content Creation

Demand Generation

APAC-regional-content-perspectives-r2

Blog Post

APAC Perspectives on Regional Content Development

ABM

Content Creation

Demise-of-Dead-End-Demand-Resource-Tile_v1

Webinars/Events

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

ABM

Content Creation

Demand Generation

Marketing

Sales and Marketing Alignment

DGR-Webinar-Resource-Play

Webinars/Events

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts

Demand Generation

Intent Data

Marketing

Sales

ABM-HVO-INFG_Resource-icon

Infographic

ABM High-Value Offers: Bridging the Engagement Gap for Sales

ABM

Rules-of-Engagement-2-Resource-Play

Webinars/Events

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy

APAC

Marketing

BTLK-DrivingDemand-2022-Resource

Webinars/Events

Maximizing Marketing Impact: Great Content Combined with Great Distribution

Demand Generation

Marketing

Sales and Marketing Alignment

Tenbound_Webinar-Presentation-Recap_Resource-icon

White Paper/E-Book

Frightening Realities: Improve SDR Impact

Sales

Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon

White Paper/E-Book

New Demand Strategies to Maximize Opportunities in Today’s Market

Demand Generation

Sales and Marketing Alignment

Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon

Webinars/Events

Today’s Market Realities Require New Demand Gen Strategies

Demand Generation

Sales and Marketing Alignment

BTLK-DrivingDemand-2022-Resource

Webinars/Events

Like Tetris™ for B2B, How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

Build-a-Better-Webinar

White Paper/E-Book

Build a Better Webinar

Content Creation

Demand Generation

TTGT_Part_3_Map Content to the Buyers Journey_Social_Media-Res

White Paper/E-Book

Audit Your Demand Gen Success: Set the Stage For Performance Push

Demand Generation

TTGT_Part_2_Map Content to the Buyers Journey-Res

White Paper/E-Book

Content Mapping: Delivering the Right Message at the Right Time

Demand Generation

TTGT_1_Document_Your_Ideal_Customer_Profile_Res

White Paper/E-Book

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy

Demand Generation

Bad-Outreach-Resource-preview

Infographic

Is Bad Outreach Killing Your Business?

Intent Data

Sales

Building-Basic-Email-Nurture-Skills-Ebook-Resource

White Paper/E-Book

Building Basic Email Nurturing Skills

Demand Generation

Marketing

Maximizing-GTM-Performance-Resource-Tile_v1

Webinars/Events

Maximizing GTM Performance End-to-End

Content Creation

Marketing

Sales and Marketing Alignment

TTGT-MOI-Resource-Tile

Video

Aligning Sales and Marketing: Practical Advice from a Sales Leader

EMEA

Sales and Marketing Alignment

WCS-Align-Your-Partner-Programs-Res-Button

Webinars/Events

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

Channel

Sales and Marketing Alignment

CEO Mike Cotoia

Video

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers

Intent Data

Making-Sense-of-B2B-Purchasing-Intent-Data

White Paper/E-Book

Making Sense of B2B Purchase Intent Data and Putting It to Use

Intent Data

Custom-Content-Video_2-Resource-Tile_v2

Video

Marketing’s Role in Digital Sales Content

Content Creation

intent data

Blog Post

A Practitioner’s Brief on Intent Data

Intent Data

Creating-More-ABM-Ops-Infographic_Resource

Infographic

Creating More ABM Opportunities Using Webinars

ABM

Custom-Content-Video-1-Resource-Tile_v2

Video

How to Build More Pipeline ­When Everything’s Gone Virtual

Content Creation

Market Intelligence

TTGT_MarTech-ABM-Ebook_Resource_Icon-384×320

White Paper/E-Book

3 Reasons Your ABM Program Could End in Disaster

ABM

HGInsights

White Paper/E-Book

3 Data-Based Ways to Improve ABM Now

ABM

TTGT_Owners_Manual_Modern_Demand_Gen_Res

White Paper/E-Book

The Modern Demand Gen Engine: Everything You Need to Know to Succeed

Demand Generation

Accelerating-Strategic-Accounts-Ebook-Resource-r1

White Paper/E-Book

Accelerating Strategic Account Revenue Using the Right Intent Data

Intent Data

Sales

Beyond_Activity_Measures_Res.jpg

White Paper/E-Book

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality

Sales

Tenbound-RevOps-Research-Report-Resource

White Paper/E-Book

How Does Your Sales Development Program Measure Up?

ABM

Sales

Gartner_HVO-Ebook_Resource-icon

White Paper/E-Book

Growing Sales Revenue Using HVOs for ABM Engagement

ABM

ABM efforts

White Paper/E-Book

Using Programmatic Webinars to Achieve Better ABM Engagement

ABM

Driving-Short-Term-Quota-Ebook-Resource

White Paper/E-Book

Aligning Marketing to Sales to Drive Short-Term Quota Attainment

ABM

Brand-Studies-Infographic_Res

Infographic

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions

Advertising

Anatomy-of-a-Strong-Purchase-Intent-Signal_Infographic-Resource

Infographic

Anatomy of Real Purchase Intent Signals

Intent Data

The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer

White Paper/E-Book

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers

Content Creation

Demand Generation

BrightTALK-Intent-Summit-Resource-Bottom.png

Webinars/Events

Find, Influence and Convert: What Developer Marketing Can Teach Us About Successful ABM

ABM

Intent Data

BrightTALK-Intent-Summit-Resource-Bottom.png

Webinars/Events

Intent Data: What Really Matters and Why?

Intent Data

We’re-Only-Human—3-Ways-to-Become-a-Better

Blog Post

We’re Only Human: 4 Ways to Become a Better Copy Editor

Content Creation

Demand Generation

Better_Channel_and_Alliance_Partnerships

Blog Post

A Foundation for Better Alliance and Channel Partnerships

Channel

Partner Marketing

Rules-of-Engagement-Res-Button

Webinars/Events

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement

APAC

Content Creation

Demand Generation

B2BMX2022_Res

Event

Audiences. Content. Data. Activation.

Intent Data

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