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Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

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Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

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Strategy

Market Monitor™ Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Market Monitor™ Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Priority Engine™ Prospect-Level Intent Data™

Account-Level Intent Data

Prospect Exports

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Priority Engine™ Prospect-Level Intent Data™

Understand, engage and convert buyers with the industry’s most powerful audience, data and intent insights
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Prospect Exports

The industry’s most precise and powerful intent data
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Content

Custom Content

Sponsorable Content

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Priority Engine™ Intent Data for Sales

Sales Content

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Priority Engine™ Intent Data for Sales

Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Get Off the MQL Hamster Wheel. Get On with Winning Deals.

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Reach: Intersections of Intent, Demand & GTM

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Webinars/Events

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

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The State of APAC IT Digital Marketing

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You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

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Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

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Don’t Be Sold Media When You Should Be Shown

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Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement

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Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business

Sales Enablement

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How Technology Marketers Can Navigate the Opportunity in Brazil

Content Creation

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The Promise and Pitfalls of Account-Based Marketing (ABM)

Demand Generation

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B2B Technology Marketing and Media – Market Spotlight: China

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Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm

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Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

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B2B Technology Marketing and Media – Market Spotlight: France

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A Sales Tool your Channel and Resellers Will Thank You for

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Sales and Marketing Alignment

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Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

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Brand Retargeting (at a Cocktail Party)

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How do Marketers Evaluate Intent Data? Go to the Source

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How to Become an Effective Multi-Channel Seller [Infographic]

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‘Go Green’ with Your Content Marketing

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What is True Intent Data?

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3 Questions Your Content Must Answer for C-Level Executives

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Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough

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Why Marketers Must Develop In-Language Content for France (and Other European Regions)

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How to Conduct an Effective Marketing Content Audit

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Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io

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Why Purchase Intent Data Outpaces Demographics for Smart Marketers

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3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

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4 Challenges of the Modern Digital Marketer [Infographic]

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Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

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Marketers Have a Right to Know Where Their Leads are Sourced From

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Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?

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Does Telemarketing for Lead Acquisition Get You Good Data about International IT Decision Makers?

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Why Marketers Need to be Down with OPP (Other People’s Platforms)

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Tales from Modern Marketers

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3 Questions Your Marketing Content Must Answer in 2016

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To Gate or Not to Gate, That is the Question… for Content Marketers

Content Creation

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2016 Resolutions for B2B Marketers

Content Creation

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More Effective Marketing: 3 Things a Marketer Can Learn from a Graphic Designer

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When Marketing Internationally, Size Matters

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How Culturally Aware is Your Content Marketing Strategy?

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The 10 Biggest B2B Technology Marketing Mistakes to Avoid

White Paper/E-Book

10 Biggest B2B Technology Marketing Mistakes to Avoid

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Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

Content Creation

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Diversity – Your Content Needs It Too

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MONOPOLY – The Marketer’s Edition

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3 Questions to Ask Before Starting a Retargeting Campaign

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3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

Content Creation

Why Technology Companies Should Conduct a Content Audit

Content Creation

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Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

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Sales Enablement

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Marketers Beware: Not All Purchase Intent Data is Created Equal

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Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

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Research/Analysis

Be a Publisher, By a Publisher: Building a Content Architecture That Closes

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There Are No Secrets to Great Marketing

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