In the face of nearly insatiable pipelines, many marketing organizations are turning to increasing lead volumes as their go-to approach for “feeding the beast.” And yet these higher volumes can have multiple side effects that seriously undermine desired business outcomes. In fact, despite the volumes you pour in the top of your funnel, your existing lead management processes may in the end be working against you, and thereby be “killing” much of your potential ROI.
In this e-book, we’ll take a closer look at what internal and external challenges are hurting your ROI. You’ll learn how – by combining the powers of intent data and intelligent automation – your team can move past these challenges to actually create more opportunities from what you already have.
