Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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White Paper/E-Book

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

Demand Generation

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Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies
Upcoming Live Date:
 Wednesday, November 13, 2024

Partner Marketing

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Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes
Upcoming Live Date:
 Wednesday, January 15, 2025

Content Creation

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Webinars/Events

Partner Marketing Visionaries, Ep. 21: Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

GenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

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Webinars/Events

B2B Content Brilliance in Action: The Quality Question: Vendors, Partners and Understanding Your Video Objectives
Upcoming Live Date:
 Tuesday, December 10, 2024

Content Creation

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White Paper/E-Book

The State of the Generative AI Market

Market Intelligence

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Webinars/Events

How GenAI Will Impact Your Markets, Buyers and Solutions
Upcoming Live Date:
 Tuesday, December 3, 2024

Content Creation

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White Paper/E-Book

Three Ways to Revive Declining Demand Gen

Demand Generation

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Webinars/Events

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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Webinars/Events

Assembling Your Demand Gen Toolbox for 2025
Upcoming Live Date:
 Wednesday, December 18, 2024

Demand Generation

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Presentation

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

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Infographic

Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

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Webinars/Events

Perfection vs. Scale: Achieving Balance in B2B Video Production
Upcoming Live Date:
 Thursday, November 14, 2024

Content Creation

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Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

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White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

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Webinars/Events

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies
Upcoming Live Date:
 Wednesday, November 13, 2024

Partner Marketing

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Webinars/Events

Success Drivers: Two Essentials for ABM That Wins

ABM

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Webinars/Events

Let’s Connect at Forrester’s B2B Summit EMEA

ABM

Marketing

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Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

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Webinars/Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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Blog Post

Transforming Your GTM Approach from Leads to Buying Groups

Demand Generation

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Webinars/Events

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

Content Creation

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Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

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White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

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Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

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White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

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Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

Reach_2024-Intersections_Res

Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Webinars/Events

Meetup for B2B Technology Marketers in Israel

EMEA

Marketing

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Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with TechTarget

Intent Data

Marketing

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Webinars/Events

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

Demand Generation

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Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

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Product Sheet

TechTarget Demand Generation Services

Demand Generation

Intent Data

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Webinars/Events

Connect with Other Technology Partner Marketers

Partner Marketing

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

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Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

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Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

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Video

How Xtelligent Content Speaks to the Buying Team

Healthcare Marketing

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Video

Why Intent Data Matters in Healthcare Marketing

Healthcare Marketing

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Video

How to Plan for Regulation Changes in Your Healthcare Content Strategy

Healthcare Marketing

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Video

Understanding Your Audience in a Healthcare Purchase

Healthcare Marketing

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Video

Building Your Content Matrix for a Healthcare Industry Buying Team

Healthcare Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 19: What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

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Webinars/Events

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

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Webinars/Events

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

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Webinars/Events

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust

Market Intelligence

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