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Expert guidance to help tech marketers drive deeper buyer awareness and capture more buyer demand.

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How to Attract and Retain Tech Customers in North America

Learn from tech buyers what drives them to keep or change vendors, to improve your customer retention and acquisition.

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buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

buyer self-education

Blog Post

PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

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Webinars/Events

Creating a Memorable Marketing Message That Lasts

Content Creation

Demand Generation

Marketing

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

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Blog Post

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

Marketing

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Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Marketing

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Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

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White Paper/E-Book

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers

ABM

Demand Generation

Marketing

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Research/Analysis

The Future Of B2B Content​

Content Creation

Demand Generation

Marketing

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Video

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

APAC

Marketing

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Webinars/Events

Real Impact from Intent Data in 2023

ABM

Intent Data

Marketing

Sales

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White Paper/E-Book

Two Key Areas for Maximizing Marketing Impact Across the GTM

Marketing

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Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

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Webinars/Events

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

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Webinars/Events

Marketing Fails and Fixes: Unpacking Account-Based Marketing

ABM

Marketing

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

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Webinars/Events

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Webinars/Events

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

Demand Generation

Marketing

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Blog Post

Anonymous Still Means Anonymous – Sales Needs More

ABM

Intent Data

Marketing

Sales

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Webinars/Events

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar

APAC

Demand Generation

Marketing

Sales

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Video

Like Tetris™ for B2B: How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

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Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

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Webinars/Events

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2023

ABM

Intent Data

Marketing

Intent data for sales

Blog Post

Making Sense of Intent Data for Sales and Marketing Pros

ABM

Intent Data

Marketing

Sales

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White Paper/E-Book

A Short, Complete Guide to Intent Data for Sales and Marketing

ABM

Intent Data

Marketing

Sales

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Webinars/Events

Empowering Sales Through Intent Data

Intent Data

Marketing

Sales

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Video

Maximizing Content Creation to Drive Prospect Engagement

APAC

Content Creation

Demand Generation

Intent Data

Marketing

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Webinars/Events

Embracing Your Customer’s Uniqueness to Win in ABM and ABX

ABM

Marketing

Sales and Marketing Alignment

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Webinars/Events

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

ABM

Content Creation

Demand Generation

Marketing

Sales and Marketing Alignment

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Webinars/Events

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts

Demand Generation

Intent Data

Marketing

Sales

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Webinars/Events

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy

APAC

Marketing

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Webinars/Events

Maximizing Marketing Impact: Great Content Combined with Great Distribution

Demand Generation

Marketing

Sales and Marketing Alignment

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Webinars/Events

Like Tetris™ for B2B, How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

Building Basic Email Nurturing Skills

Demand Generation

Marketing

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Webinars/Events

Maximizing GTM Performance End-to-End

Content Creation

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

Covid-19’s Effect on Marketing Ebook

Content Creation

Demand Generation

Market Intelligence

Marketing

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Blog Post

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech

Marketing

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