Market Intelligence

The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

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How to Attract and Retain Tech Customers in North America

Learn from tech buyers what drives them to keep or change vendors, to improve your customer retention and acquisition.

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Webinars/Events

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust
Upcoming Live Date:
 Wednesday, August 21, 2024

Market Intelligence

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

buyer self-education

Blog Post

PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

Market Intelligence

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Blog Post

Tech Buyers’ Most Trusted Research Sources

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Market Intelligence

Marketing

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

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Webinars/Events

Webinar Series: Analyst Insights for GTM Actions

Market Intelligence

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2024 Technology Spending Priorities, APAC

APAC

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story

Market Intelligence

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Infographic

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

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Webinars/Events

The Impact of Sustainability on IT Buying Decisions

Market Intelligence

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Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

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Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Content Creation

Market Intelligence

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Webinars/Events

Tech Investors and Operators: Scale Venture Partners

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

Market Intelligence

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Webinars/Events

Engines of Alignment: People, Processes, Data and Measurement

Market Intelligence

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Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

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Infographic

Navigating IT Budgets Amid Market Uncertainty

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

Market Intelligence

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White Paper/E-Book

Aligning to European IT Priorities to Drive Buyer Engagement

EMEA

Market Intelligence

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White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

Intent Data

Market Intelligence

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White Paper/E-Book

Highlights from Our North American 2023 IT Priorities Study

Market Intelligence

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Infographic

Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

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Infographic

The Modern IT Buyer’s Research Journey

Market Intelligence

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White Paper/E-Book

Understanding IT Buyers’ Behaviors

EMEA

Market Intelligence

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Webinars/Events

Tech Investors and Operators: Companyon Ventures

Market Intelligence

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Webinars/Events

European IT Priorities: What’s in Store for 2023?

Market Intelligence

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Webinars/Events

Tech Investors and Operators: Bessemer Venture Partners

Market Intelligence

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Video

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate

Market Intelligence

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White Paper/E-Book

2022-2023 Media Consumption and Vendor Engagement Study

Market Intelligence

business preparation

Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

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Video

How to Build More Pipeline ­When Everything’s Gone Virtual

Content Creation

Market Intelligence

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Knowledge Sharing

Future of Analytics Will Close Gap Between Data, Decisions

Market Intelligence

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Knowledge Sharing

6 Essential Big Data Best Practices for Businesses

Market Intelligence

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Presentation

Adapting to and Thriving in a Shapeshifting Cybersecurity Market

Market Intelligence

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Webinars/Events

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending

Market Intelligence

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Webinars/Events

Customer-centric Growth in a Shapeshifting Cybersecurity Market

Market Intelligence

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Webinars/Events

Market Insights: 2021 DevOps Pulse Survey Results

Market Intelligence

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Webinars/Events

Market Insights for Systems Management Marketers in 2022

Market Intelligence

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Webinars/Events

Market Insights: The Evolving Role of Strategic IT Leaders

Market Intelligence

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White Paper/E-Book

2021 BrightTALK Benchmarks Report: Patterns in the Data

Market Intelligence

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Webinars/Events

Market Insights: The State of Data Science in 2021

Market Intelligence

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Webinars/Events

Market Insights: The State of Customer Experience in 2021

Market Intelligence

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Webinars/Events

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

Market Intelligence

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Webinars/Events

Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021

Market Intelligence

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White Paper/E-Book

Digital Marketing Maturity Benchmarks Report

Content Creation

Demand Generation

Market Intelligence

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White Paper/E-Book

Covid-19’s Effect on Marketing Ebook

Content Creation

Demand Generation

Market Intelligence

Marketing

managed service provider MSP

Blog Post

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Channel

Intent Data

Market Intelligence

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Webinars/Events

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

Market Intelligence

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Video

EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

EMEA

Market Intelligence

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White Paper/E-Book

2020 BrightTALK Benchmarks Report

Demand Generation

Market Intelligence

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Video

Observations on Current Buyer Research Behavior for Tech Vendor Marketing and Sales

Market Intelligence

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