Market Intelligence

The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

White Paper/E-Book

The State of the Generative AI Market

Explore recent research to understand how the generative AI (GenAI) landscape is evolving.

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Webinars/Events

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

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How to Attract and Retain Tech Customers in North America

Demand Generation

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Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust

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Maximizing Your Impact Across Buying Centers in EMEA

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EMEA

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White Paper/E-Book

Building a Sustainable Content Ecosystem

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How Marketers Can Get the Most ROI Out of Third-Party Research

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The Rise of Buyer Self-Education and the Essential Role of Experts

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Attracting and Retaining Tech Customers in EMEA

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EMEA

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Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

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Tech Buyers’ Most Trusted Research Sources

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

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Marketing

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Blog Post

Five Top Technology Investment Drivers for 2024

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Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

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Marketing

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Webinar Series: Analyst Insights for GTM Actions

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2024 Technology Spending Priorities, APAC

APAC

Market Intelligence

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Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story

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Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

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The Impact of Sustainability on IT Buying Decisions

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Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

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Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Content Creation

Market Intelligence

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Tech Investors and Operators: Scale Venture Partners

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

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Engines of Alignment: People, Processes, Data and Measurement

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Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

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Navigating IT Budgets Amid Market Uncertainty

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Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

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Aligning to European IT Priorities to Drive Buyer Engagement

EMEA

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Cracking the Buyer’s Journey with Intent Data

Intent Data

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White Paper/E-Book

Highlights from Our North American 2023 IT Priorities Study

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Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

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The Modern IT Buyer’s Research Journey

Market Intelligence

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White Paper/E-Book

Understanding IT Buyers’ Behaviors

EMEA

Market Intelligence

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Tech Investors and Operators: Companyon Ventures

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European IT Priorities: What’s in Store for 2023?

Market Intelligence

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Tech Investors and Operators: Bessemer Venture Partners

Market Intelligence

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Video

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate

Market Intelligence

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White Paper/E-Book

2022-2023 Media Consumption and Vendor Engagement Study

Market Intelligence

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Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

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Video

How to Build More Pipeline ­When Everything’s Gone Virtual

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Knowledge Sharing

Future of Analytics Will Close Gap Between Data, Decisions

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Knowledge Sharing

6 Essential Big Data Best Practices for Businesses

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Presentation

Adapting to and Thriving in a Shapeshifting Cybersecurity Market

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2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending

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Customer-centric Growth in a Shapeshifting Cybersecurity Market

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Market Insights: 2021 DevOps Pulse Survey Results

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Market Insights for Systems Management Marketers in 2022

Market Intelligence

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Market Insights: The Evolving Role of Strategic IT Leaders

Market Intelligence

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White Paper/E-Book

2021 BrightTALK Benchmarks Report: Patterns in the Data

Market Intelligence

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Market Insights: The State of Data Science in 2021

Market Intelligence

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Market Insights: The State of Customer Experience in 2021

Market Intelligence

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Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

Market Intelligence

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Webinars/Events

Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021

Market Intelligence

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White Paper/E-Book

Digital Marketing Maturity Benchmarks Report

Content Creation

Demand Generation

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White Paper/E-Book

Covid-19’s Effect on Marketing Ebook

Content Creation

Demand Generation

Market Intelligence

Marketing

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Blog Post

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

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Intent Data

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