The most well-oiled marketing and sales engines have one fundamental thing in common: a well-defined and thoughtful lead handover process. Your lead handover process, or the way marketing delivers leads to sales and how sales then follows up with them, sounds like a pretty basic and simple practice when in fact it’s the most likely culprit behind the inefficiencies and misalignment suffered by marketing and sales. To help you get it right, we’ve teamed up with Fresh Brain Marketing, a marketing and sales operations consulting shop, to help you build and execute a framework that makes this herculean effort more meaningful and more manageable.
