Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

Webinars/Events

ROI Summit EMEA: Navigating the Future of B2B Marketing

Upcoming Live Date:
 Tuesday, June 24, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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observed intent

Blog Post

How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent

Intent Data

ABM struggles

Article

Struggling with ABM? 7 Practical Ways to Create Value Now

ABM

Demand Generation

Intent Data

influence senior IT leaders

Blog Post

The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage

Demand Generation

Intent Data

Sales Enablement

funnel

Article

Don’t Miss Out on Business You Deserve – 6 Blind Spots & Funnel Leaks That Kill Your Ability to Compete

Demand Generation

Intent Data

GDPR

Blog Post

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Demand Generation

EMEA

Intent Data

Sales and Marketing Alignment

intent data

Blog Post

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

1st and 3rd Party Data Considerations to Maximize Demand Gen ROI

Demand Generation

Intent Data

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Video

Ensuring Inside Sales Success in the First 10 Seconds of a Call

Intent Data

supercharge

Article

How Data-Driven Display Can Now Supercharge Laser-Focused Demand Gen

Advertising

Demand Generation

Integrated Marketing

Intent Data

data hygiene

Blog Post

Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Demand Generation

Intent Data

HPE SimpliVity_case study icon

Case Study

TechTarget and HPE SimpliVity: Turning Better Market Visibility into Competitive Success

Intent Data

real people help customers

Article

Help Your People Help Your Customers

Intent Data

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Video

Insider Intelligence for Effective Sales Inroads

Intent Data

Sales Enablement

integrate data

Article

Intent-Based Marketing and Integrating Around Better Data

Intent Data

grafixart-grafixart_photo-533508

Blog Post

Closing Your Available Demand Gap

Demand Generation

Intent Data

TTGT_Corporate_Ocean-Whiteboard-Video-2017_resource-icon

White Paper/E-Book

Chart a Course to Better ROI: A Guide to Real Purchase Intent

Intent Data

TTGT_Corporate_Search-Power-Video-2017_resource-icon

White Paper/E-Book

Harnessing the Power of Search: A Guide to Capturing Buyer Intent

Intent Data

purchase intent-driven approach

Article

Using a Purchase Intent-Driven Approach to Maximize Marketing ROI

Intent Data

product management

Blog Post

The Impact of Real Buyer Insights on Product Management and Marketing Decisions

Intent Data

Sales and Marketing Alignment

Sales Enablement

TTGT_The-Rise-of-Intent-Marketing_Better-Data-for-Better-ROI_Video_Resource-Icon

Video

60 Seconds on the Rise of Intent Marketing

Intent Data

intent marketing ROI

Blog Post

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Demand Generation

Intent Data

Sales Enablement

HGInsights-BedrockData

Presentation

How the Right Content and Delivery Strategies Double Demand Generation ROI

Demand Generation

Intent Data

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Case Study

Commvault Uses Intent Data from TechTarget to Up Their Marketing Game

Intent Data

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Video

Accelerate Your ROI with TechTarget and Real Purchase Intent Insight

Intent Data

Sales and Marketing Alignment

Sales Enablement

business impact

Article

B2B Marketing Predictions and Recommendations for 2018

ABM

Demand Generation

Intent Data

GDPR directive

Article

GDPR Won’t Kill You – It’ll Make You Stronger

Intent Data

sales intent data

Blog Post

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

Intent Data

Sales and Marketing Alignment

Sales Enablement

intent power

Article

Intent Is ROI’s Hottest Up-and-coming Power Source

Intent Data

actionable data

Blog Post

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

ABM

Intent Data

Sales and Marketing Alignment

Sales Enablement

sales qualification

Blog Post

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

EMEA

Intent Data

Sales and Marketing Alignment

Sales Enablement

QSO-resource-icon-03

Product Sheet

Sample Confirmed Projects Report

Intent Data

managing martech

Blog Post

3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

ABM

Intent Data

Sales Enablement

insights and inroads

Article

Better Insights Provide Real Inroads for Breakthrough ROI

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

GDPR

Blog Post

“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

Demand Generation

Intent Data

Programmatic_resources icon

Product Sheet

How to Maximize Front-End and Back-End Performance in B2B Programmatic

Advertising

Intent Data

ABM micromessaging

Blog Post

Microtargeting: Developing More Effective Marketing Campaigns

ABM

Demand Generation

Intent Data

Quality data

Blog Post

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

EMEA

Intent Data

Sales and Marketing Alignment

TTGT_Corporate_Ocean-Whiteboard-Video_resource-icon

Video

Chart a Course to Better ROI with Real Purchase Intent

Intent Data

actionable purchase intent

Blog Post

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective

Demand Generation

Intent Data

active demand

White Paper/E-Book

Capturing More Active Demand: A 4-Step Guide

Demand Generation

Intent Data

Corporate_TechTarget-and-Commvault_Better-ROI-from-Data-driven-Collaboration_resource-icon

Case Study

TechTarget and Commvault: Better ROI from Data-driven Collaboration

Intent Data

TTGT_Corporate_TechTarget-and-Commvault_Engaging-Our-Audience-with-Actionable-Insight_resource-icon

Case Study

TechTarget and Commvault: Engaging Our Audience with Actionable Insight

Intent Data

predictive analytics

Article

Urge to Splurge on Predictive?

Demand Generation

Intent Data

funnel

Article

Force-Feed Your Marketing Funnel Now

Demand Generation

Intent Data

Fueling-Pipelines-Faster_resource-icon_768x640

Video

Use Purchase Intent Insight to Fuel Your Pipeline Faster

Intent Data

b2b purchase intent data

Blog Post

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo

Intent Data

data management GDPR

Blog Post

What are the Business Implications of GDPR?

EMEA

Intent Data

simplivity-featured

Case Study

TechTarget and SimpliVity: Turning Better Market Visibility into Competitive Success

Intent Data

demand unit

Article

Diving into the New SiriusDecisions Demand Unit Waterfall

ABM

Demand Generation

Intent Data

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