Intent Data

Best practices to leverage real intent data to better identify, engage and convert in-market buyers and buying teams, whether for sales, marketing or strategy.

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

I recently did a catch-up call with my old friend David Edelman of Boston Consulting Group. I went to college with him but didn’t know him then, but then we [...]

John Steinert CMO

ABM

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Intent Data

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Report

Informa TechTarget Recognized by Forrester as a Leader in Intent Data Providers for B2B

Intent Data

Priority-Engine-Database

Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

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Webinars/Events

Exploring Intent Data: Driving Revenue through Insights-Driven Strategies
Upcoming Live Date:
 Wednesday, April 2, 2025

Intent Data

Sales

Sales Enablement

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Webinars/Events

Activating Intent: Improving Strategy. Driving Growth.
Upcoming Live Date:
 Thursday, March 20, 2025

Intent Data

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Webinars/Events

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Webinars/Events

Bring Back the Classics: Why Classic Content Captivates Audiences

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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Presentation

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

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Infographic

Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

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Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

intent data and AI

Blog Post

How Intent Data and AI Can Come Together to Produce Better Personalization

Intent Data

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

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Webinars/Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Intent Data

Marketing

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White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

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Product Sheet

TechTarget Demand Generation Services

Demand Generation

Intent Data

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

Intent Data

Marketing

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Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

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Webinars/Events

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

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Product Sheet

Priority Engine’s Powerful Signals Fuel Better GTM Efforts with Prospect-Level and Account-Level Intent 

Intent Data

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Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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Webinars/Events

Let’s Connect at Forrester

Intent Data

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Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Priority Engine Account Intent Feeds™

Intent Data

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White Paper/E-Book

Intent-Guided Multithreading Tactics That Work

Intent Data

Sales

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Video

Priority Engine with Salesforce: Supercharge Your Go-to-Market

Intent Data

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Webinars/Events

Intent Data and ROI: How to Measure It and Drive It Through the Roof

Intent Data

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

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Product Sheet

Event Marketing with Priority Engine

Demand Generation

Intent Data

Sales Results

Blog Post

Harness Technology, Training and Intent for Maximum Sales Results

Intent Data

Sales

Sales Enablement

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Infographic

Four Tips to Get Started on Your Intent Journey

Intent Data

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

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Video

Why Sales Reps Love Priority Engine’s IntentMail AI

Intent Data

Sales

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Product Sheet

Accelerate Pipeline with TechTarget’s Confirmed Projects™

Intent Data

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White Paper/E-Book

Designing a Comprehensive Intent Data Strategy

Intent Data

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Video

Make the Invisible, Visible: Identify the Active Buying Teams at Your Target Accounts

Intent Data

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Infographic

Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

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Webinars/Events

Intent Summit: Driving Engagement. Converting Interest.

Intent Data

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Case Study

How Shure Leverages an Integrated Informa TechTarget Program to Fuel Pipeline and Increase Deal Value by 240%

Integrated Marketing

Intent Data

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