The promise of intent data is so alluring to B2B tech providers because it provides buyer insights needed to drive buyer engagement. For example, if a technology provider can successfully use intent data, their chances of getting website and page visitors to fill request forms and turn into potential buyers increase significantly. Of course, any tool will only work when used correctly. This blog from Gartner helps organizations assess how well their organization is utilizing third-party intent data and advises teams to ensure quality and alignment, set data utilization methods and compare current processes against these best practices.
