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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

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Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

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Strategy

Market Monitor™ Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Market Monitor™ Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Priority Engine™ Prospect-Level Intent Data™

Account-Level Intent Data

Prospect Exports

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Priority Engine™ Prospect-Level Intent Data™

Understand, engage and convert buyers with the industry’s most powerful audience, data and intent insights
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Prospect Exports

The industry’s most precise and powerful intent data
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Content

Custom Content

Sponsorable Content

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Priority Engine™ Intent Data for Sales

Sales Content

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Priority Engine™ Intent Data for Sales

Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Resources
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Healthcare Marketing

Expert insights and market intelligence to help healthcare marketers improve outcomes.

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How Xtelligent Content Speaks to the Buying Team

There can be assumptions about the healthcare market and who makes the buying decisions. Topics such as patient engagement need granular understanding of what the buying team needs in order [...]

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Why Intent Data Matters in Healthcare Marketing

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How to Plan for Regulation Changes in Your Healthcare Content Strategy

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Understanding Your Audience in a Healthcare Purchase

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Building Your Content Matrix for a Healthcare Industry Buying Team

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How Can Providers Create Successful Organizations for Accountable Care?

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A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry

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Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

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Revolutionizing Healthcare: The Role of EHR in Clinical Informatics

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How ZeOmega Leveraged an Omni-Channel Strategy with Xtelligent Healthcare from TechTarget

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Revenue Cycle Management with Automation and AI

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How AI is Impacting Healthcare

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A Look Inside of the Top Four Value-Based Care Plans

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Top 2024 Forecasts for the Pharmaceutical and Life Sciences Sectors

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Top Healthcare Industry Forecasts For This Year

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Survey Highlights Issues with Revenue Cycle Management for 2024

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Top Healthcare Cybersecurity Predictions for 2024

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Patient Care, Policy & More: This Year’s Virtual Care Trends

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