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Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

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Product Teams

Go-to-Market & Product Strategy

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

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Global Execution

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Brand Awareness

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Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales & Partner Enablement

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Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Products

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Strategy

Purchase Intent Analytics

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Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

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Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
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Account-Level Intent Data

The industry’s most precise and powerful intent data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Content

Custom Content

Sponsorable Content

Video Production Services

Global Content Studio

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content, ready and waiting for you
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Video Production Services

Create Unique Content that Excites & Engages More B2B Buyers
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Global Content Studio

Content fueled by expertise. Strategies built for results.
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Always-On Buying Groups

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Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Always-On Buying Groups

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Intent Data for Sales

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Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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EMEA

Effective methods for campaign building, follow-up strategies and content creation across EMEA.

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The Evolution of Tech Buying Teams in EMEA

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Four Intent Data Use Cases for GTM Teams in EMEA

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TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

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17x the Competition: Utimaco’s Guide to Exponential Webinar Growth

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Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment

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Demand Generation Game for the Win: Fitting Marketing Pieces Together

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You vs. Your Buyer: How to Create Customer-Centric Messaging

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Like Tetris™ for B2B: How to Win in the Building Demand Game

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

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EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)

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Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns

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EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

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GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

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Why Global Marketers Must Budget for Localized Content

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What is GDPR and What do B2B Tech Marketers Need to Know about it?

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Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe

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B2B Technology Marketing – Market Spotlight: DACH

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Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

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B2B Technology Marketing and Media – Market Spotlight: France

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Why Marketers Must Develop In-Language Content for France (and Other European Regions)

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How to Conduct an Effective Marketing Content Audit

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3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign

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Why International Agencies are Asking for “No Telemarketing” Lead Gen Campaigns

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