Demand Generation

Data-driven research and tactics to find, engage and convert demand in your market.

White Paper/E-Book

Could BANT Be Killing Your Business?

When BANT (budget, authority, need, timing) was introduced decades ago, buyers relied on calls to get to know a business's offerings. But in the age of the web and Google, BANT on its own can be a disservice for businesses. In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT and how to overcome challenges to better qualify leads and maximize productivity.

Demand Generation

Intent Data

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White Paper/E-Book

Three Ways to Revive Declining Demand Gen

Demand Generation

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Webinars/Events

Assembling Your Demand Gen Toolbox for 2025
Upcoming Live Date:
 Wednesday, December 18, 2024

Demand Generation

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Blog Post

Transforming Your GTM Approach from Leads to Buying Groups

Demand Generation

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Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

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Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

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Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Webinars/Events

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

Demand Generation

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Product Sheet

TechTarget Demand Generation Services

Demand Generation

Intent Data

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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Webinars/Events

Using Analyst Insights to Engage Buying Teams

Demand Generation

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Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

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Webinars/Events

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

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Webinars/Events

Building a Demand Engine: Scaling Pipeline Creation Through Partners

Demand Generation

Partner Marketing

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Webinars/Events

The Art & Science of Going to Market with Strategic Partners

Channel

Demand Generation

Partner Marketing

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Webinars/Events

Creating a Memorable Marketing Message That Lasts

Content Creation

Demand Generation

Marketing

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Product Sheet

Event Marketing with Priority Engine

Demand Generation

Intent Data

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White Paper/E-Book

A Short Guide to Webinars for Demand Gen

Content Creation

Demand Generation

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Webinars/Events

Webinar Series: Navigating the Tech Buyer Journey in 2024

Demand Generation

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Webinars/Events

Fuel Your GTM with Credible, Data-Driven Content

Content Creation

Demand Generation

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Webinars/Events

Webinar Series: Rules of Engagement

Demand Generation

Companyon_Venture_Partners_series

Webinars/Events

Webinar Series: Tech Investors and Operators

Demand Generation

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Webinars/Events

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process

Demand Generation

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Infographic

Trends in Tech Purchasing for 2024 in EMEA

Demand Generation

EMEA

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Infographic

Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

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Webinars/Events

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences

Demand Generation

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Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

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Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

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Webinars/Events

How Infinidat Drove Pipeline Through Third-Party Validation

Demand Generation

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White Paper/E-Book

A Better Toolkit for Finding and Converting More Real Leads

Demand Generation

Intent Data

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Webinars/Events

Mapping B2B Content to Each Stage of the New Sales Funnel

Demand Generation

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Video

BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

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Infographic

3 Data-Driven Tips to Get Buyers to Love Your Emails

Demand Generation

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White Paper/E-Book

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

Demand Generation

Blog Post

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Demand Generation

Intent Data

TTGT_PE-Lead-Gen-Collateral-Resource

Product Sheet

Priority Engine™ + Lead Generation

Demand Generation

Intent Data

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Webinars/Events

The MQL is Dead: Why and How to Focus on Buying Groups

Demand Generation

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Webinars/Events

Marketing Fails and Fixes: Content for Lead Generation

Content Creation

Demand Generation

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Webinars/Events

Webinar: How to Create Authentic B2B Webinar Content

Content Creation

Demand Generation

MarTech-4-Resource-Image

White Paper/E-Book

Using Intent Data for Effective Persona Development in ABM

ABM

Demand Generation

PMV-Marketing-Partners-Res

Webinars/Events

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

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White Paper/E-Book

APAC Lead Engagement: Best Practices to Maximize Conversion E-book

APAC

Demand Generation

Sales

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Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

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Webinars/Events

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

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White Paper/E-Book

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

Demand Generation

Intent Data

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Webinars/Events

Billion Dollar Blindness

ABM

Demand Generation

Intent Data

Sales

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White Paper/E-Book

What Human Behavior Can Teach Us About Effective B2B Marketing

Demand Generation

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Webinars/Events

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

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Webinars/Events

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey

APAC

Demand Generation

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Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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