Demand Generation

Data-driven research and tactics to find, engage and convert demand in your market.

Blog Post

How to Attract and Retain Tech Customers in North America

Learn from tech buyers what drives them to keep or change vendors, to improve your customer retention and acquisition.

twarrick

Demand Generation

Intent Data

Market Intelligence

Marketing

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

TTGT_Maximizing Your Impact Across Buying Centers in EMEA_Resource-Tile.jpg

Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

Using-Analyst-Insights-to-Engage-Buying-Teams-(Replay)_Resource-Tile.png

Webinars/Events

Using Analyst Insights to Engage Buying Teams
Upcoming Live Date:
 Wednesday, July 31, 2024

Demand Generation

ROI-Summit_EMEA_Resource-Button

Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

TTGT_Attracting-and-Retaining-Tech-Customers-EMEA_Resource-Tile.jpg

Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

ABM-that-Works_Webinar_Res-PLAY

Webinars/Events

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

A-Guide-to-Writing-Great-B2B-Email-Copy_Resource.png

White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

Content-Webinar-Resource-1-Play.jpg

Webinars/Events

Creating a Memorable Marketing Message That Lasts

Content Creation

Demand Generation

Marketing

PE-Event-Marketing-Blueprint-Resource-384×320

Product Sheet

Event Marketing with Priority Engine

Demand Generation

Intent Data

ShortGuidetoWebinars_Resource

White Paper/E-Book

A Short Guide to Webinars for Demand Gen

Content Creation

Demand Generation

TTGT-Media-Consumption-Series_EP-1-Resource-Tile-384×320.jpg

Webinars/Events

Webinar Series: Navigating the Tech Buyer Journey in 2024

Demand Generation

ESG-Fuel-Your-GTM-Resource-Tile

Webinars/Events

Fuel Your GTM with Credible, Data-Driven Content

Content Creation

Demand Generation

Rules-of-Engagement-Res-Button

Webinars/Events

Webinar Series: Rules of Engagement

Demand Generation

Companyon_Venture_Partners_series

Webinars/Events

Webinar Series: Tech Investors and Operators

Demand Generation

TTGT-Media-Consumption-Series_EP-3-Resource-Tile.png

Webinars/Events

Decision-Making Dynamics: Roles, Buying Teams and the 2024 Tech Purchase Process

Demand Generation

Trends-in-Tech-Purchasing-for-2024-in-EMEA_Res.png

Infographic

Trends in Tech Purchasing for 2024 in EMEA

Demand Generation

EMEA

TTGT-Media-Consumption-Series_EP-2-Resource-Tile.png

Webinars/Events

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

Demand Generation

TTGT_INFGTechPurchcaseDriversandDisruptors.png

Infographic

Tech Purchase Drivers and Disruptors for 2024

Demand Generation

Intent Data

TTGT-Media-Consumption-Series_EP-1-Resource-Tile.png

Webinars/Events

GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences

Demand Generation

TechTarget-2024-Media-Consumption-Survey-Highlights-Resource.jpg

Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

TTGT_HungryforGenAI_Resource.png

Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

How_Infinidat_Drove_Pipeline_Through_Third-Party_Validation-RESOURCE-PLAY.jpg

Webinars/Events

How Infinidat Drove Pipeline Through Third-Party Validation

Demand Generation

TTGT_First-to-the-Future-What-Lifecycle-Revenue-Marketing-Means-for-Demand-RESOURCE.jpg

White Paper/E-Book

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers

ABM

Demand Generation

Marketing

BetterToolkit-RESOURCE.jpg

White Paper/E-Book

A Better Toolkit for Finding and Converting More Real Leads

Demand Generation

Intent Data

Mapping-B2B-Content-Each-Stage-of-Sales-Funnel-Resource-Tile (1)

Webinars/Events

Mapping B2B Content to Each Stage of the New Sales Funnel

Demand Generation

Much-More-Than-Webinar-Platform-Resource-Tile_v1

Video

BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

3-Data-Driven-Tips-Love-Your-Emails_Resource-Tile.jpg

Infographic

3 Data-Driven Tips to Get Buyers to Love Your Emails

Demand Generation

TTGT_The_Future_Of_B2B_Content​-Resource.jpg

Research/Analysis

The Future Of B2B Content​

Content Creation

Demand Generation

Marketing

HamsterWheel-RESOURCE.jpg

White Paper/E-Book

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

Demand Generation

TTGT_Reaching-Beyond-Lead-Revenue-Resource

Research/Analysis

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups

Demand Generation

Blog Post

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Demand Generation

Intent Data

TTGT_PE-Lead-Gen-Collateral-Resource

Product Sheet

Priority Engine™ + Lead Generation

Demand Generation

Intent Data

focus-buying-groups

Webinars/Events

The MQL is Dead: Why and How to Focus on Buying Groups

Demand Generation

Marketing-Fails-and-Fixes-3-Content-for-Lead-Gen-Resource-PLAY

Webinars/Events

Marketing Fails and Fixes: Content for Lead Generation

Content Creation

Demand Generation

A-Roadmap-to-Authentic-B2B-Webinar-Button-Res

Webinars/Events

Webinar: How to Create Authentic B2B Webinar Content

Content Creation

Demand Generation

MarTech-4-Resource-Image

White Paper/E-Book

Using Intent Data for Effective Persona Development in ABM

ABM

Demand Generation

PMV-Marketing-Partners-Res

Webinars/Events

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

Rules-of-Engagement-4-Resource_v2

White Paper/E-Book

APAC Lead Engagement: Best Practices to Maximize Conversion E-book

APAC

Demand Generation

Sales

Rules-of-Engagement-4-Resource_v1

Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

Rules-of-Engagement-6-Resource-Tile-1

Webinars/Events

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

Dead-End-Demand-Hero-1

White Paper/E-Book

Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

Demand Generation

Intent Data

Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY

Webinars/Events

Billion Dollar Blindness

ABM

Demand Generation

Intent Data

Sales

BT_human-behavior-ebook.png

White Paper/E-Book

What Human Behavior Can Teach Us About Effective B2B Marketing

Demand Generation

Worldwide-ROI-Summit-APAC-Res

Webinars/Events

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales

APAC

Content Creation

Demand Generation

Integrated Marketing

Intent Data

Sales

Rules-of-Engagement-5-Resource-Play

Webinars/Events

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey

APAC

Demand Generation

BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2

Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

Like-Tetris-Demand-Generation_Res

Infographic

Demand Generation Game for the Win: Fitting Marketing Pieces Together

Demand Generation

EMEA

BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1

White Paper/E-Book

Driving Conversation Through Automation & Nurture Strategies E-book

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

TTGT-Is-BANT-Killing-Your-Business-Resource_Icon

White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

BrightTALK-Resource-Reach-Card

Webinars/Events

Reach. Intent. Content. Demand. September 27-29, 2022

Content Creation

Demand Generation

Intent Data

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

EMEA-Nurture-Revival-Ebook-Resource

White Paper/E-Book

Email Nurture Revival

Demand Generation

EMEA

Lead-Gen-2-Pager-Resource-Tile

Product Sheet

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation

Demand Generation

Intent Data

Moving-Beyond_Forrester-Webinar_Resource-icon-r1

Webinars/Events

Beyond Activity: How Quality Interactions Can Significantly Improve Yield

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

Contact Sales
Contact Sales
Conversion Pixel