Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

In this webinar, Susan Smith (Sr. Director, Product Marketing, TechTarget) and Dave Gruber (Principal Analyst, Enterprise Strategy Group) will build on the research-proven “customer promise” concept (discussed in our Creating a Memorable Marketing Message that Lasts webinar), and provide actionable steps on how to improve your content and messaging.

Upcoming Live Date:
 Wednesday, January 15, 2025

Content Creation

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market your content to sales

Blog Post

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

Content Creation

Sales and Marketing Alignment

ROI Summit Austin

Blog Post

Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX

Content Creation

Demand Generation

Sales and Marketing Alignment

content amnesty program

Blog Post

Content Amnesty: Coming Clean About Your Content – No Questions Asked

Content Creation

Sales and Marketing Alignment

Intelligence Driven Marketing Strategy

Blog Post

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]

Content Creation

Demand Generation

Market Intelligence

power of data

Blog Post

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

Content Creation

Demand Generation

Sales and Marketing Alignment

compelling content - customers or stakeholders

Blog Post

Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?

Content Creation

Sales and Marketing Alignment

competitor content gap analysis

Blog Post

Where to Look for Competitor Content Gaps to Build up your Content Portfolio

Content Creation

Demand Generation

EMEA

2 Attributes

Blog Post

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}

Advertising

Content Creation

Demand Generation

Sales and Marketing Alignment

Tech Marketer Talks - RSA

Blog Post

Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA

Content Creation

Demand Generation

EMEA

Sales and Marketing Alignment

no sales opportunities

Blog Post

How to Kill a Sales Opportunity in 3 Simple Steps

Content Creation

Demand Generation

Sales and Marketing Alignment

#ROISummit featured image

Blog Post

Top Ten Reasons to Attend a TechTarget #ROISummit Near You

Content Creation

Demand Generation

EMEA

Market Intelligence

Sales and Marketing Alignment

10 biggest technology mistakes to avoid - featured

Blog Post

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Content Creation

Demand Generation

EMEA

Market Intelligence

Sales and Marketing Alignment

graphic design and marketing too

Blog Post

I’m Not Just a Graphic Designer – I’m a Marketer Too

Advertising

Content Creation

Guided by Content

Blog Post

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Content Creation

Market Intelligence

Sales and Marketing Alignment

smarter sales and marketing succesful hacks

Blog Post

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

Content Creation

Sales and Marketing Alignment

localization

Blog Post

2015 Global Content Marketing Checklist: Are You Localizing?

Content Creation

Demand Generation

EMEA

what social media marketers can learn from chicago poiltics

Blog Post

What Social Media Marketers Can Learn From the Chicago Political Machine

Content Creation

Blog Post

Audience Segmentation in Research-Based Content Marketing

Content Creation

Market Intelligence

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