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Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Product Teams

Marketing Teams

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Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

Awareness

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Platforms

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Strategy

Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Prospect-Level Intent Data Exports

Account-Level Intent Data

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Prospect-Level Intent Data Exports

The industry’s most precise and powerful intent data
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Account-Level Intent Data

The industry’s most precise and powerful intent data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Content

Custom Content

Sponsorable Content

Video Production Services

Global Content Studio

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content, ready and waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Video Production Services

Create Unique Content that Excites & Engages More B2B Buyers
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Global Content Studio

Content fueled by expertise. Strategies built for results.
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Always-On Buying Groups

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Always-On Buying Groups

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Intent Data for Sales

Sales Content

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Intent Data for Sales

Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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Bring Back the Classics: Why Classic Content Captivates Audiences

Escape the relentless pressure of chasing the next big marketing idea. Get the expert’s blueprint for crafting timeless content that fuels your content engine and delivers lasting impact.

Upcoming Live Date:
Tuesday, April 22, 2025

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Demand Generation in the Age of Intent

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Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

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Why Native Advertising Should be an Important Part of Your Marketing Strategy

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B2B Technology Marketing – Market Spotlight: DACH

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The State of APAC IT Digital Marketing

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You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

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Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

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Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

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How to Become an Effective Multi-Channel Seller [Infographic]

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What is True Intent Data?

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How to Conduct an Effective Marketing Content Audit

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4 Challenges of the Modern Digital Marketer [Infographic]

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Marketers Have a Right to Know Where Their Leads are Sourced From

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Why Marketers Need to be Down with OPP (Other People’s Platforms)

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Tales from Modern Marketers

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3 Questions Your Marketing Content Must Answer in 2016

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To Gate or Not to Gate, That is the Question… for Content Marketers

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2016 Resolutions for B2B Marketers

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How Culturally Aware is Your Content Marketing Strategy?

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The 10 Biggest B2B Technology Marketing Mistakes to Avoid

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10 Biggest B2B Technology Marketing Mistakes to Avoid

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Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

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Diversity – Your Content Needs It Too

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MONOPOLY – The Marketer’s Edition

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3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

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Why Technology Companies Should Conduct a Content Audit

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Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

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Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

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Be a Publisher, By a Publisher: Building a Content Architecture That Closes

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I’m LOB and I Admit It, I Need IT

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There Are No Secrets to Great Marketing

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6 Things North American Marketers Need to Know When Marketing Internationally

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10 Ways to Improve Banner Performance

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From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

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11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

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The Missing Piece in Content Marketing

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Using Video to Market to Millennials (From a Millennial’s Perspective)

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Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

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Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

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Why Your Company Should Be Using Instagram to Engage Prospects

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4 Surefire Tips to Drive Better Email Marketing Performance

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Top 4 Social Media Tips for B2B Marketers

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Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

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2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

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4 Mid-Year Reflections on Sales and Marketing

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