Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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Four Elements of Well-Designed Video

Content Creation

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German content marketing

Blog Post

B2B Technology Marketing – Market Spotlight: DACH

Content Creation

EMEA

APAC digital marketing

Blog Post

The State of APAC IT Digital Marketing

APAC

Content Creation

Market Intelligence

programmatic advertising

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You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality

Advertising

Content Creation

techtarget-blog-placeholder-1

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Don’t Be Sold Media When You Should Be Shown

Advertising

Content Creation

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An Alternative to SEM: Being Where Your Buyers Go After They Search

Content Creation

marketing content to brazil

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How Technology Marketers Can Navigate the Opportunity in Brazil

Content Creation

Demand Generation

China B2B technology marketing

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B2B Technology Marketing and Media – Market Spotlight: China

APAC

Content Creation

4ps of choosing and joining a company.

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Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company

Content Creation

Demand Generation

michael phelps thought leadership content

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Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content

Advertising

Content Creation

data sources bottled

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How do Marketers Evaluate Intent Data? Go to the Source

Content Creation

Demand Generation

multi-channel selling

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How to Become an Effective Multi-Channel Seller [Infographic]

Content Creation

Sales and Marketing Alignment

Sales Enablement

recycle content

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‘Go Green’ with Your Content Marketing

Content Creation

what is true intent data

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What is True Intent Data?

Content Creation

Demand Generation

Sales Enablement

C-level marketing

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3 Questions Your Content Must Answer for C-Level Executives

Content Creation

in-language content strategy in France

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Why Marketers Must Develop In-Language Content for France (and Other European Regions)

Content Creation

EMEA

marketing content audit image

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How to Conduct an Effective Marketing Content Audit

Content Creation

Demand Generation

EMEA

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4 Challenges of the Modern Digital Marketer [Infographic]

Content Creation

Demand Generation

Sales and Marketing Alignment

pinocchio

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Marketers Have a Right to Know Where Their Leads are Sourced From

Content Creation

Demand Generation

social platform publishing

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Why Marketers Need to be Down with OPP (Other People’s Platforms)

Content Creation

modern marketers

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Tales from Modern Marketers

Content Creation

Demand Generation

Sales and Marketing Alignment

Sales Enablement

marketing content questions

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3 Questions Your Marketing Content Must Answer in 2016

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gate content

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To Gate or Not to Gate, That is the Question… for Content Marketers

Content Creation

Demand Generation

new year's marketing resolutions

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2016 Resolutions for B2B Marketers

Content Creation

Sales and Marketing Alignment

Sales Enablement

in-language content

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How Culturally Aware is Your Content Marketing Strategy?

Content Creation

EMEA

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

White Paper/E-Book

10 Biggest B2B Technology Marketing Mistakes to Avoid

Content Creation

Demand Generation

tech marketer talks ping identity featured

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Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity

Content Creation

EMEA

content diversity

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Diversity – Your Content Needs It Too

Content Creation

Demand Generation

market presence

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MONOPOLY – The Marketer’s Edition

Advertising

Content Creation

Demand Generation

global technology marketing challenges

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3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits

Content Creation

EMEA

content audit

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Why Technology Companies Should Conduct a Content Audit

Content Creation

Demand Generation

dimension data

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Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Advertising

Content Creation

Demand Generation

EMEA

Sales and Marketing Alignment

Sales Enablement

boston roi summit overview

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Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit

Content Creation

Market Intelligence

Sales and Marketing Alignment

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Research/Analysis

Be a Publisher, By a Publisher: Building a Content Architecture That Closes

Content Creation

LOB and IT

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I’m LOB and I Admit It, I Need IT

Content Creation

Demand Generation

no secrets

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There Are No Secrets to Great Marketing

Content Creation

Demand Generation

marketing internationally

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6 Things North American Marketers Need to Know When Marketing Internationally

Content Creation

Demand Generation

EMEA

better banner performance

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10 Ways to Improve Banner Performance

Advertising

Content Creation

CIO insight

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From the Horse’s Mouth: CIOs Share Advice for Marketers at TechTarget’s London ROI Summit

Content Creation

Demand Generation

EMEA

B2B content creation

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B2B Content Creation: 5 Tips for Technology Companies

Content Creation

Demand Generation

content mix curb appeal

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7 Ways to Give Your Content Mix Some Curb Appeal

Content Creation

2015 Worldwide ROI Summit Boston

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11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston

Advertising

Content Creation

Demand Generation

Sales and Marketing Alignment

lost cat

Blog Post

Is a Lost Kitty Poster a Study in Good Marketing?

Advertising

Content Creation

no-creepy marketing personalization

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3 Simple, Non-Creepy Marketing Personalization Tips

Content Creation

Demand Generation

content marketing effectiveness

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The Missing Piece in Content Marketing

Content Creation

Sales and Marketing Alignment

Tech Marketer Talks Cisco

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Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco

Content Creation

Demand Generation

Sales and Marketing Alignment

fighting for the shortlist

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Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner

Content Creation

Sales and Marketing Alignment

instagram logo

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Why Your Company Should Be Using Instagram to Engage Prospects

Advertising

Content Creation

EMEA

email marketing best practices

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4 Surefire Tips to Drive Better Email Marketing Performance

Content Creation

Demand Generation

B2B social media tips

Blog Post

Top 4 Social Media Tips for B2B Marketers

Content Creation

Tech Marketer Talks HP APJ

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Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ

Advertising

Content Creation

Demand Generation

EMEA

Sales and Marketing Alignment

intelligence-driven creative

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2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now

Advertising

Content Creation

sales and marketing alignmnent

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4 Mid-Year Reflections on Sales and Marketing

Content Creation

Demand Generation

Sales and Marketing Alignment

innovation-blog-icon-featured

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How a Culture of Innovation Pays Off

Content Creation

Demand Generation

Sales and Marketing Alignment

value proposition

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How Social is Your Value Proposition?

Content Creation

Top 5 ROI Summit takeaways

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Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit

Content Creation

Demand Generation

Market Intelligence

Sales and Marketing Alignment

context in content

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The Role of Context in Content

Content Creation

Demand Generation

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