Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

Webinars/Events

Bring Back the Classics: Why Classic Content Captivates Audiences

Escape the relentless pressure of chasing the next big marketing idea. Get the expert’s blueprint for crafting timeless content that fuels your content engine and delivers lasting impact.

Upcoming Live Date:
 Tuesday, April 22, 2025

Content Creation

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The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer

White Paper/E-Book

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers

Content Creation

Demand Generation

We’re-Only-Human—3-Ways-to-Become-a-Better

Blog Post

We’re Only Human: 4 Ways to Become a Better Copy Editor

Content Creation

Demand Generation

Rules-of-Engagement-Res-Button

Webinars/Events

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement

APAC

Content Creation

Demand Generation

SiriusDecisions-Money-R1

Webinars/Events

Are Marketing & Sales Leaving Millions on the Table?

ABM

Content Creation

Demand Generation

Sales

Sales and Marketing Alignment

Key-To-ABM-Success_Webinar-Resource-icon_1

Webinars/Events

Solving for Engagement: A Key to ABM Success

ABM

Content Creation

Sales and Marketing Alignment

subject lines

Blog Post

Four Big Tips for Better Subject Lines

Content Creation

Demand Generation

TTGT_ABM_Reality_Webinar_Resource_Icon-r3

Presentation

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

DemandGenReport-Webinar-Resource-r1

Webinars/Events

Real Intent Data: A Secret Ingredient For Revenue Growth

Content Creation

Demand Generation

Intent Data

Sales and Marketing Alignment

Inside_the_Marketing_Toolbox_Webinar_Res

Webinars/Events

Virtual Event: Inside the Marketing Toolbox 2022

ABM

Content Creation

Demand Generation

Intent Data

Smart-Selling-Tools-Webinar-384×320-R1

Webinars/Events

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

Sales Enablement

beyond_words

Blog Post

Beyond Words: Why “Design-Forward” for Content Creation?

Content Creation

ESG_Presentation-Recap_What-is-Great-Content_Resource-Tile-300×250-R2.jpg

White Paper/E-Book

The Essential Qualities of Great B2B Content

Content Creation

Content is King_Res

Infographic

Content Is King: Own the Outcomes but Share the Responsibilities

Content Creation

MarketingInteractions_Stop-Asking-B2B-Buyers-to-Take-Leaps-of-Faith-with-Content

Knowledge Sharing

Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content

Content Creation

MarketingWeek_The-rise-of-personalisation-and-the-individualised-buyer-journey

Knowledge Sharing

Marketing Week: The Rise of Personalization and the Individualized Buyer Journey

Content Creation

Story Arc

Blog Post

The Story Arc: A Marketer’s Roadmap to Greater Impact

Content Creation

content_everlasting

Blog Post

Content Everlasting: Making the Most of Your Best Content

Content Creation

meaningful content

Blog Post

How to Create Meaningful Content Every Time: The Who, What, What

Content Creation

getting_next_level_ABM_intent_data

Blog Post

Getting to Next-Level ABM with Intent Data

ABM

Content Creation

Demand Generation

Intent Data

Tackling_Difficult_Topics

Blog Post

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Content Creation

Digital_Demand_Generation_Res

White Paper/E-Book

Leverage Intelligent Content Syndication for Digital Demand Success

Content Creation

Demand Generation

audience-centric data

Blog Post

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

Content Creation

Demand Generation

Intent Data

positive interactions

Blog Post

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Content Creation

Demand Generation

Intent Data

Sales

Sales Enablement

Digital-Marketing-Maturity-Benchmarks-Report-resource-r1a

White Paper/E-Book

Digital Marketing Maturity Benchmarks Report

Content Creation

Demand Generation

Market Intelligence

content preferences

Blog Post

TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer

Content Creation

Integrated Marketing

creating content

Blog Post

Creating Valuable Content with Limited Resources

Content Creation

SiriusDecisions-Research-Brief-Content-Strategy-and-Operations-Resource

Research/Analysis

Rev Up Your Content Engine for Success

Content Creation

personalized content

Blog Post

4 Steps to Creating More Personalized Content for Technology Buyers

Content Creation

Intent Data

GettyImages-1136585482

Blog Post

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Content Creation

Intent Data

Covid-19s-Effect-on-Marketing-Ebook

White Paper/E-Book

Covid-19’s Effect on Marketing Ebook

Content Creation

Demand Generation

Market Intelligence

Marketing

AdobeStock_117420444

Blog Post

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Content Creation

Demand Generation

Intent Data

social-media-with-webinars

White Paper/E-Book

Guide to Using Social Media with Webinars

Content Creation

Demand Generation

real purchase intent data

Blog Post

What is Real Purchase Intent Data and Where Does it Come From?

Content Creation

Demand Generation

Intent Data

the_power_of_rich_content

White Paper/E-Book

The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content

Content Creation

late stage buyers

Blog Post

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Content Creation

Intent Data

Sales

AdobeStock_142090764

Blog Post

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Content Creation

Demand Generation

Intent Data

Involta-resources

Blog Post

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Content Creation

Demand Generation

Intent Data

Panda-resources

Blog Post

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Content Creation

Demand Generation

Integrated Marketing

Intent Data

content marketing trends

Blog Post

Four Content Marketing Trends to Plan for in 2020

Content Creation

Demand Generation

Intent Data

inbound marketing

Blog Post

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

ABM

Content Creation

Intent Data

technology buying content

Blog Post

TechTarget – 20 Years Later: Great Content Is Still the Key

Content Creation

Demand Generation

Intent Data

Market Intelligence

content drives real purchase intent

Blog Post

Award-Winning Content Delivers Better Purchase Intent

Content Creation

Demand Generation

Intent Data

TTGT_Event Marketing with Intent Data_Resource_Icon

White Paper/E-Book

Using Intent Data to Improve Event Marketing

Content Creation

Demand Generation

Intent Data

Sales and Marketing Alignment

TTGT_Andrew Davis Video Series_Resource_Icon_v3

Video

Questions with Content Marketing Expert Andrew Davis

ABM

Content Creation

Demand Generation

Integrated Marketing

Sales and Marketing Alignment

Sales Enablement

email marketing

Blog Post

How to Write Emails B2B Tech Buyers Actually Want to Read

Content Creation

Demand Generation

Intent Data

contentmarketing_contentselling

Blog Post

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler

Content Creation

Demand Generation

Sales Enablement

TTGT_Lead-Gen-Video_Resource_Icon

Video

TechTarget Lead Generation: Quality Leads That Turn into Deals

Content Creation

Demand Generation

content marketing storytelling

Blog Post

The Importance of Storytelling in B2B Content Marketing

Content Creation

content creation

Blog Post

Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers

Content Creation

Demand Generation

Business people reviewing paperwork in meeting

Blog Post

3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

APAC

Content Creation

EMEA

localized content

Blog Post

Why Global Marketers Must Budget for Localized Content

APAC

Content Creation

EMEA

Data deadweight

Blog Post

What is “Data Deadweight” and Why Should Marketers Care?

Content Creation

Demand Generation

Intent Data

quality editorial content

Blog Post

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent

Content Creation

Intent Data

fastest route

Case Study

Fastest Route to Market: Achieving Economic Success and Industry Leadership

Content Creation

Demand Generation

Intent Data

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