Content Creation

Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.

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Accelerate Growth With and Through Partners

To accelerate partner-led growth, partner and channel marketers must empower their partners to influence potential buyers. Learn how Informa TechTarget helps partner marketers with intent-driven demand and expert-crafted content solutions [...]

Content Creation

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Content-Webinar-Resource-Volatility’s Return-2025-PLAY

Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content With Real-Time Data
Upcoming Live Date:
 Tuesday, June 24, 2025

Content Creation

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Virtual Events & Webinars

Bring Back the Classics: Why Classic Content Captivates Audiences
Upcoming Live Date:
 Thursday, June 19, 2025

Content Creation

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Events

Let’s Connect at Outreach Unleash! – South Florida

ABM

Content Creation

Demand Generation

Intent Data

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Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

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Virtual Events & Webinars

How GenAI Will Impact Your Markets, Buyers and Solutions

Content Creation

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Virtual Events & Webinars

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

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Events

ROI Summit EMEA: Navigating the Future of B2B Marketing
Upcoming Live Date:
 Tuesday, June 24, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally

ABM

Content Creation

Demand Generation

Intent Data

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Events

ROI Summit Israel: Effective Practices in Generating ROI for the Modern Buying Team
Upcoming Live Date:
 Wednesday, September 17, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Virtual Events & Webinars

Build a Better Webinar: Storytelling & Scripting

Content Creation

Demand Generation

Marketing

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Events

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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White Paper/E-Book

Educating Customers on GenAI: Using Content to Build Engagement for AI-Enhanced Services

Content Creation

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Virtual Events & Webinars

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

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Infographic

Top 6 B2B Video and Webinar Trends

Content Creation

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White Paper/E-Book

Show, Don’t Tell: Using Customer Testimonials to Strengthen Your Videos

Content Creation

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Video

Informa TechTarget’s BrightTALK: Much More Than a Webinar Platform 

Content Creation

Demand Generation

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 

Content Creation

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Virtual Events & Webinars

Good, Better, Best: How to Deliver Great Content Marketing Outcomes

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Virtual Events & Webinars

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Virtual Events & Webinars

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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Virtual Events & Webinars

Perfection vs. Scale: Achieving Balance in B2B Video Production

Content Creation

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White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

Content Creation

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White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

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White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

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Virtual Events & Webinars

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

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Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

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Virtual Events & Webinars

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Infographic

Three B2B Video Trends Marketers Should Watch

Content Creation

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Virtual Events & Webinars

Webinar Series: B2B Content Brilliance

Content Creation

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

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Virtual Events & Webinars

Content, Context and the AI-Driven Future

Content Creation

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Virtual Events & Webinars

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

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White Paper/E-Book

Build a Better Webinar: Post-Event Best Practices

Content Creation

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Video

How Enterprise Strategy Group Helps Tech Companies in EMEA Deliver Better Business Outcomes

Content Creation

EMEA

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Video

How Enterprise Strategy Group Helps Tech Companies in APAC Deliver Better Business Outcomes

APAC

Content Creation

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White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

Content Creation

Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

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