Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

Channel

Sales and Marketing Alignment

Winning Channel Strategies

The first of a series exploring the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.

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Featuring
Kevin Rhone
Kevin Rhone

Practice Director, Channel Acceleration, TechTarget/ESG

Craig Halliwell
Craig Halliwell

VP Channel and Partnerships, Red Canary

Jean-David Lehmann­
Jean-David Lehmann­

Senior Director EMEA­, MSSP & MDR Cortex­, Palo Alto Networks

Louise McEvoy­
Louise McEvoy­

VP US Channels, Trend Micro

Latest sales & marketing thinking

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Presentation

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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