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Here’s Why
Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

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Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

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Strategy

Market Monitor™ Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Market Monitor™ Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Priority Engine™ Prospect-Level Intent Data™

Account-Level Intent Data

Prospect Exports

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Priority Engine™ Prospect-Level Intent Data™

Understand, engage and convert buyers with the industry’s most powerful audience, data and intent insights
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Prospect Exports

The industry’s most precise and powerful intent data
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Content

Custom Content

Sponsorable Content

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Read the Blog

Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Priority Engine™ Intent Data for Sales

Sales Content

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Priority Engine™ Intent Data for Sales

Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Resources
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ABM

Strategies and tips to build, execute and measure ABM at scale.

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

Explore what’s holding ABM programs back and how better buyer insights can improve ABM performance.

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Struggling with ABM? 7 Practical Ways to Create Value Now

Demand Generation

ABM lead scoring

6 Ways ABM Turns Classical Lead Scoring on its Head

Demand Generation

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

Demand Generation

Sales and Marketing Alignment

Practical Approaches to High-ROI ABM: Introduction

Practical Approaches to High-ROI ABM: Overcoming Marketer Challenges

Practical Approaches to High-ROI ABM: Overcoming BDR Challenges

behavioral data

Behavioral Data is the Key to Nurturing, ABM and Sales Enablement Success – Paris Priority Engine User Group

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Sales and Marketing Alignment

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The ABM Journey

align sales and marketing

Marketing and Sales Alignment is the First Step to a More Agile ABM Program

Sales and Marketing Alignment

intent data ROI

Harness Third-Party Intent Data to Drive Real Marketing ROI

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There Is No ‘I’ in Successful ABM

Demand Generation

Sales and Marketing Alignment

business impact

B2B Marketing Predictions and Recommendations for 2018

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Marathon Runners.

Overcoming Key MarTech and ABM Challenges in 2018

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actionable data

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

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managing martech

3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

Sales Enablement

insights and inroads

Better Insights Provide Real Inroads for Breakthrough ROI

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PEUserSFFeatured

3 Data-Driven Marketing Takeaways from Priority Engine User Group in San Francisco

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Sales Enablement

WhiteHat Security’s Path to Success Using Advanced Account Insights for Effective ABM

ABM micromessaging

Microtargeting: Developing More Effective Marketing Campaigns

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A Little Yoga Makes for A Lot Better ABM

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propensity to buy

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

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Better ABM from Better Data: Using Data to Develop Your Target Account Profile

Diving into the New SiriusDecisions Demand Unit Waterfall

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ABM Personalization

Scaling ABM Personalization with Purchase Intent Insight

Content Creation

account-based marketing (ABM)

Is ABM Really a Better Mousetrap?

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Lessons from the Front Lines: Making ABM Work for You

data-centric marketing user group

Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe

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ABM – How to Do Something that Works

Is your ABM Approach Like a Game of “Whack-a-Mole”? Trade Triangulation for Real Purchase Intent Insight

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Prioritize and Enhance Account Lists: How Marketers Can Help Sales Right Now

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ABM Buyer Personas

Why Buyer Personas Still Matter in Account Based Marketing

Content Creation

The Next Evolution of Account-Based Marketing

A Practical Guide to B2B Purchase Intent

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A Practical Guide to B2B Purchase Intent

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Using B2B Intent Insight to Lift ABM Performance

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