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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Solutions

Solutions

Product Teams

Marketing Teams

Sales Teams

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Product Teams

Go-to-Market & Product Strategy

Personas, Positioning & Messaging

Content Development

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Go-to-Market & Product Strategy

Understand Buyers. Optimize Strategies. Shape Decisions.
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Personas, Positioning & Messaging

Market research, buyer insights, & analyst guidance to help you stand out
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Content Development

Data-driven content focused on the topics buyers care about most
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Marketing Teams

Brand Awareness

Demand Generation

Account-Based Marketing

Partner & Channel Marketing

Online & In-Person Events

Global Execution

Healthcare Marketing

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Brand Awareness

Stay Top of Mind & Make the Short List
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Demand Generation

Access & Influence In-Market Buyers to Build Pipeline
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Account-Based Marketing

Target In-Market Accounts & Engage Active Buying Groups
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Partner & Channel Marketing

Accelerate Partner-Led Growth
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Online & In-Person Events

Engaged Audiences. Polished Experiences. Maximum ROI.
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Global Execution

Advance in the Markets You Care About Most
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Healthcare Marketing

The intent data revolution comes to healthcare tech marketing
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Sales Teams

Sales & Partner Enablement

Account Prioritization

Personalized Outreach

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Sales & Partner Enablement

Custom content to educate sellers and partners on why your solution matters
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Account Prioritization

Find and prioritize the accounts and contacts that are in-market for your solutions
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Personalized Outreach

What you need to know to quickly speak to the needs of your buyer
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Products

Products

Strategy

Intent Data

Content

Awareness

Demand

Sales

Platforms

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Strategy

Market Monitor™ Purchase Intent Analytics

Annual Research, Advisory & Intent Insights

Custom Research & Consulting

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Market Monitor™ Purchase Intent Analytics

Actionable market intelligence on real enterprise tech buyers
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Annual Research, Advisory & Intent Insights

Access in-depth research, purchase intent analytics & analyst advice
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Custom Research & Consulting

Drill down on your specific GTM questions
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Intent Data

Priority Engine™ Prospect-Level Intent Data™

Account-Level Intent Data

Prospect Exports

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Priority Engine™ Prospect-Level Intent Data™

Understand, engage and convert buyers with the industry’s most powerful audience, data and intent insights
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Account-Level Intent Data

The Industry’s Most Powerful Account-Level Intent
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Prospect Exports

The industry’s most precise and powerful intent data
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Content

Custom Content

Sponsorable Content

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Custom Content

Impactful materials grounded in analyst expertise and research-based insights
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What Is Great Content for Buyers and Why's It So Hard?
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Sponsorable Content

Expert-crafted content ready & waiting for you
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What Is Great Content for Buyers and Why's It So Hard?
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Awareness

Digital Advertising

Custom & Native Websites

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Digital Advertising

Targeted branding solutions proven to increase consideration
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Lead Generation Subscriptions

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Content Syndication

Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation Subscriptions

Deliver a reliable stream of quality leads
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Sales

Priority Engine™ Intent Data for Sales

Sales Content

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Priority Engine™ Intent Data for Sales

Your fastest path to the deal
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Sales Content

Deal-closing decision support
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Accelerate Pipeline with TechTarget’s Confirmed Projects
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Platforms

Priority Engine Intent Data Platform

BrightTALK Webinar Platform

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Priority Engine Intent Data Platform

The industry’s most powerful Account and Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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BrightTALK Webinar Platform

The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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Resources
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ABM

Strategies and tips to build, execute and measure ABM at scale.

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

Explore what’s holding ABM programs back and how better buyer insights can improve ABM performance.

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Harness Third-Party Intent Data to Drive Real Marketing ROI

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There Is No ‘I’ in Successful ABM

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B2B Marketing Predictions and Recommendations for 2018

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Overcoming Key MarTech and ABM Challenges in 2018

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actionable data

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

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managing martech

3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

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insights and inroads

Better Insights Provide Real Inroads for Breakthrough ROI

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3 Data-Driven Marketing Takeaways from Priority Engine User Group in San Francisco

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WhiteHat Security’s Path to Success Using Advanced Account Insights for Effective ABM

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Microtargeting: Developing More Effective Marketing Campaigns

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A Little Yoga Makes for A Lot Better ABM

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Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

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Better ABM from Better Data: Using Data to Develop Your Target Account Profile

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Scaling ABM Personalization with Purchase Intent Insight

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account-based marketing (ABM)

Is ABM Really a Better Mousetrap?

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Lessons from the Front Lines: Making ABM Work for You

data-centric marketing user group

Data-Centric Marketing Stories in EMEA – Insight from Priority Engine User Group in Europe

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ABM – How to Do Something that Works

Is your ABM Approach Like a Game of “Whack-a-Mole”? Trade Triangulation for Real Purchase Intent Insight

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Prioritize and Enhance Account Lists: How Marketers Can Help Sales Right Now

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Why Buyer Personas Still Matter in Account Based Marketing

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The Next Evolution of Account-Based Marketing

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A Practical Guide to B2B Purchase Intent

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Using B2B Intent Insight to Lift ABM Performance

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