ABM

Strategies and tips to build, execute and measure ABM at scale.

Product Sheet

Generate More Pipeline and Revenue from Your ABM Investments with 6sense + Informa TechTarget

This powerful combination helps you confidently identify in-market accounts, uncover buying group members early in their journey, convert more buyer interest into pipeline, and improve operational efficiency.

ABM

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Webinars/Events

Mastering Account-Based Advertising
Upcoming Live Date:
 Tuesday, May 20, 2025

ABM

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Webinars/Events

ROI Summit EMEA: Navigating the Future of B2B Marketing
Upcoming Live Date:
 Tuesday, June 24, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Webinars/Events

Beyond the Tradeshow Floor: How to Engage B2B Tech Buyers Digitally
Upcoming Live Date:
 Thursday, May 22, 2025

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

ROI Summit Israel: From R&D to ROI, Turning Strategy into Action
Upcoming Live Date:
 Wednesday, June 11, 2025

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Webinars/Events

Cutting Through the Noise: The Real Truth About Buyer’s Intent

ABM

Intent Data

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Webinars/Events

Let’s Connect at Demandbase GO London Summit

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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White Paper/E-Book

Unearthing Hidden ABM Revenue Reservoirs by Tapping the Buying Team

ABM

Intent Data

Sales

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Webinars/Events

Let’s Connect at Forrester’s B2B Summit North America 2025

ABM

Marketing

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Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

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Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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Video

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

ABM

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Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

GenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

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Webinars/Events

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Webinars/Events

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Webinars/Events

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Success Drivers: Two Essentials for ABM That Wins

ABM

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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Webinars/Events

Let’s Connect at Forrester’s B2B Summit EMEA

ABM

Marketing

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Webinars/Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

Intent Data

Marketing

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Webinars/Events

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

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Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

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Webinars/Events

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

ABM

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Webinars/Events

ABM Engagement in the Age of AI

ABM

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Webinars/Events

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

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Webinars/Events

Focus Summit: What is the Future of ABM?

ABM

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Webinars/Events

Webinar Series: ABM That Works

ABM

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Case Study

How SolarWinds Leveraged the TechTarget Portfolio to Create Intent-based Demand and ABM Programs 

ABM

Intent Data

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White Paper/E-Book

Sparking ABM with the Right Data and Insights

ABM

EMEA

Intent Data

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Webinars/Events

Essential Metrics For Successful ABM

ABM

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White Paper/E-Book

Netting Deeper ABM Engagement with Webinars

ABM

Content Creation

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White Paper/E-Book

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers

ABM

Accelerate ABM with Priority Engine PE July 2023

Video

Accelerate ABM with Priority Engine™

ABM

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Webinars/Events

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign

ABM

Context and Quality

Blog Post

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

ABM

Advertising

Content Creation

Intent Data

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Webinars/Events

Real Impact from Intent Data in 2023

ABM

Intent Data

Marketing

Sales

ABM outcomes

Blog Post

3 Ways to Use Intent Data to Improve ABM Outcomes

ABM

Intent Data

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Webinars/Events

Focus Summit: ABM Power Tactics

ABM

Multi-threading

Blog Post

Multi-Threading: Successfully Bring Buying Teams Together

ABM

Sales

Sales and Marketing Alignment

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White Paper/E-Book

Building an ABM Program That Actually Works

ABM

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Video

Video: How Intent Data Uncovers Real Opportunities

ABM

Intent Data

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White Paper/E-Book

Three Essential Ways to Use Intent Data for More ABM Revenue

ABM

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White Paper/E-Book

Using Intent Data for Effective Persona Development in ABM

ABM

Demand Generation

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White Paper/E-Book

Three Ways Personas Can Improve ABM Performance

ABM

Intent Data

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Product Sheet

The Critical Foundation for ABM Success

ABM

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White Paper/E-Book

A Practical Guide to Implementing Account-Based Marketing

ABM

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Case Study

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine™

ABM

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