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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Getting-the-Most-ROI-Out-of-Your-Webinars_Res

White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

The-Evolution-of-Tech-Buying-Teams-in-EMEA_Res.png

Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

Build_a_Better_Webinar-Running-Virtual-Events-RESOURCE

White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

TTGT-6sense_Picking-Up-What-Theyre-Putting-Down_Res

Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals
Upcoming Live Date:
 Tuesday, September 10, 2024

Demand Generation

Intent Data

Marketing

Reach_2024-Intersections_Res

Webinars/Events

Reach: Intersections of Intent, Demand & GTM
Upcoming Live Date:
 Wednesday, October 23, 2024
& Thursday, October 24, 2024

ABM

Content Creation

Demand Generation

Intent Data

GettyImages-129615600

Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

Israel-Event-Resource

Webinars/Events

Meetup for B2B Technology Marketers in Israel
Upcoming Live Date:
 Wednesday, September 18, 2024

EMEA

Marketing

Digital.ai-Resources-Tile_v2

Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with TechTarget

Marketing

TTGT-Media-Consumption-Series_EP-2-Resource-Tile.png

Webinars/Events

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention
Upcoming Live Date:
 Thursday, September 26, 2024

Demand Generation

PMV-Live-Event-London-Resource-Tile-video

Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

Four_Intent_Data_Use_Cases_for_GTM_Teams_in_EMEA-Resource.jpg

White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

PMV-Demand-Gen-Brief-Resource-Tile

Product Sheet

TechTarget Demand Generation Services

Demand Generation

Intent Data

PMV-Live-Event-London-Resource-Tile

Webinars/Events

Connect with Other Technology Partner Marketers
Upcoming Live Date:
 Thursday, September 12, 2024
London

Partner Marketing

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

ESG_INFG_BeyondtheBuzz_MarketingEffectively_Res.png

Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

ROI-Summit_EMEA_Resource-Button

Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

Xtelligent-Resource-7-Play

Video

How Xtelligent Content Speaks to the Buying Team

Healthcare Marketing

Xtelligent-Resource-9-Play

Video

Why Intent Data Matters in Healthcare Marketing

Healthcare Marketing

Xtelligent-Resource-2-Play

Video

How to Plan for Regulation Changes in Your Healthcare Content Strategy

Healthcare Marketing

Xtelligent-Resource-8-Play

Video

Understanding Your Audience in a Healthcare Purchase

Healthcare Marketing

Xtelligent-Resource-1-Play

Video

Building Your Content Matrix for a Healthcare Industry Buying Team

Healthcare Marketing

PMV_Whats-Keeping-You-Up-at-Night-Res-play

Webinars/Events

What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges
Upcoming Live Date:
 Tuesday, August 20, 2024

Partner Marketing

Dont-Let-Culture-Eat-Revenue-Resource-Tile_v2.png

Webinars/Events

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Content-Brilliance-Good-Design-is-Good-for-Business-Resource-PLAY.jpg

Webinars/Events

B2B Content Brilliance: Good Design is Good for Business
Upcoming Live Date:
 Wednesday, August 14, 2024

Content Creation

TTGT_How-to-Attract-and-Retain-Tech-Customers-in-North-America_Resource-Tile.png

Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

Marketing-Complex-Categories-Like-Zero-Trust-WEBINAR-RESOURCE-PLAY.jpg

Webinars/Events

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust
Upcoming Live Date:
 Wednesday, August 21, 2024

Market Intelligence

A-Short-Guide-to-Aligning Video-Content-to-the Buyers-Journey_Resource

White Paper/E-Book

A Short Guide to Aligning Video Content to the Buyer’s Journey

Content Creation

TTGT_Maximizing Your Impact Across Buying Centers in EMEA_Resource-Tile.jpg

Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

Content-Brilliance-in-Action-Webinar-Resource-2.jpg

Webinars/Events

B2B Content Brilliance: Drive Better Buyer Engagement with Video

Content Creation

Priority-Engine-Intent-1-Pager_Resource-Tile

Product Sheet

Priority Engine’s Powerful Signals Fuel Better GTM Efforts with Prospect-Level and Account-Level Intent 

Intent Data

Using-Analyst-Insights-to-Engage-Buying-Teams-(Replay)_Resource-Tile.png

Webinars/Events

Using Analyst Insights to Engage Buying Teams

Demand Generation

ESG_EbookBuildingSustainableContentEcosystem-Resource.png

White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

ESG_Three-Tips-to-Make-the-Most-of-Research-Across-Your-GTM_Resource.png

Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

EBook16_Resource.png

White Paper/E-Book

How Can Providers Create Successful Organizations for Accountable Care?

Healthcare Marketing

EBook15_Resource.png

White Paper/E-Book

A Culture of Belonging is Essential in the Fight for Diversity in the Medical Industry

Healthcare Marketing

BrightTalk-Focus-Session-Resource-1

Webinars/Events

Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

ABM

Content Creation

Healthcare Marketing

ROI-Summit_EMEA_Resource-Button

Webinars/Events

TechTarget’s ROI Summit EMEA: Achieving Your Full Marketing Potential with Data-Driven Strategies

ABM

Content Creation

Demand Generation

EMEA

Intent Data

BrightTalk-Focus-Resource-2a

Webinars/Events

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

ABM

Three-B2B-Video-Trends-Marketers-Should-Watch-Resource

Infographic

Three B2B Video Trends Marketers Should Watch

Content Creation

BrightTalk-Focus-Resource-1a

Webinars/Events

ABM Engagement in the Age of AI

ABM

Content-Webinar-Resource-1-Play.jpg

Webinars/Events

Webinar Series: B2B Content Brilliance

Content Creation

TTGT_Partner_Marketing_Visionaries-Two-Pager_Resource

Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

TTGT_Attracting-and-Retaining-Tech-Customers-EMEA_Resource-Tile.jpg

Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

ESG_Analyst-Insights-Series-1_Resource-Tile

Webinars/Events

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

Market Intelligence

Content-Context-and-the-AI-Driven-Future-Resource

Webinars/Events

Content, Context and the AI-Driven Future

Content Creation

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

EBook14_Resouce.png

White Paper/E-Book

The Cycle of Healthcare Data: Creation, Gathering, and Handling

Healthcare Marketing

PMV-Short-Form-Video-8x8_Resource-Tile

Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

ABM-that-Works_Webinar_Res-PLAY

Webinars/Events

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

EBook13_Resource

White Paper/E-Book

How Can Healthcare Protect Against Zero-Day Attacks and What Does It Mean?

Healthcare Marketing

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

SHI-Resources-Tile_v1

Video

How SHI Leveraged TechTarget Confirmed Projects to Influence Pipeline for Partner Campaigns 

Sales

EBook11_Resource.png

White Paper/E-Book

Navigating the Storm: The Impact of the Healthcare Cyberattack

Healthcare Marketing

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