Resources

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

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White Paper/E-Book

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

Demand Generation

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Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing
Upcoming Live Date:
 Thursday, January 30, 2025

Partner Marketing

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White Paper/E-Book

Four Elements of Well-Designed Video

Content Creation

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Infographic

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox

EMEA

Intent Data

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Webinars/Events

Decision-Making Dynamics: Roles, Buying Teams and the Tech Purchase Process
Upcoming Live Date:
 Wednesday, February 5, 2025

Demand Generation

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Video

Introducing Intent: Building Success from Day 1

Healthcare Marketing

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Video

Introducing Intent: How to Approach an Effective Sales Rollout

Healthcare Marketing

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Webinars/Events

B2B Content Brilliance. Think Like a Journalist: Finding Great Story Ideas 
Upcoming Live Date:
 Tuesday, January 21, 2025

Content Creation

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White Paper/E-Book

Level Up Your GTM: Solving Common Growth Challenges

Demand Generation

Jan2025-PMV-Episode-Align-and-Conquer-Res-384×320-PLAY

Webinars/Events

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing
Upcoming Live Date:
 Thursday, January 30, 2025

Partner Marketing

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White Paper/E-Book

Four Personalized Sales Plays as We Enter the Generative AI Era

Intent Data

Sales

intent data and AI

Blog Post

How Intent Data and AI Can Come Together to Produce Better Personalization

Intent Data

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White Paper/E-Book

Navigating ABM Engagement in the Age of AI

ABM

Intent Data

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Video

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

ABM

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Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes
Upcoming Live Date:
 Wednesday, January 15, 2025

Content Creation

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Webinars/Events

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

GenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

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Webinars/Events

B2B Content Brilliance in Action. The Quality Question: Vendors, Partners and Understanding Your Video Objectives

Content Creation

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White Paper/E-Book

The State of the Generative AI Market

Market Intelligence

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White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

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Webinars/Events

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Innovation Inside Out: Bringing Buying Groups to Life at Palo Alto Networks

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

ABM

Content Creation

Demand Generation

Healthcare Marketing

Intent Data

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Webinars/Events

Bring Back the Classics: Why Classic Content Captivates Audiences

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

What Will Attract Buyers in an AI-Infused Future?

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

Revenue’s Secret Weapon: Unifying GTM Teams Around Buying Groups and Intent Data

ABM

Content Creation

Demand Generation

Intent Data

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Webinars/Events

How GenAI Will Impact Your Markets, Buyers and Solutions

Content Creation

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White Paper/E-Book

Three Ways to Revive Declining Demand Gen

Demand Generation

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Webinars/Events

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

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Webinars/Events

Assembling Your Demand Gen Toolbox for 2025

Demand Generation

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Presentation

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

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Infographic

Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

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Webinars/Events

Perfection vs. Scale: Achieving Balance in B2B Video Production

Content Creation

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Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

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White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

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Webinars/Events

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

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Webinars/Events

Success Drivers: Two Essentials for ABM That Wins

ABM

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

VSM RMA 2024

Research/Analysis

TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

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Webinars/Events

Let’s Connect at Forrester’s B2B Summit EMEA

ABM

Marketing

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Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

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Webinars/Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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Blog Post

Transforming Your GTM Approach from Leads to Buying Groups

Demand Generation

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Webinars/Events

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

Content Creation

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Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

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White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

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Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

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White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

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Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

Reach_2024-Intersections_Res

Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Webinars/Events

Meetup for B2B Technology Marketers in Israel

EMEA

Marketing

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Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with TechTarget

Intent Data

Marketing

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