Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

HamsterWheel-RESOURCE.jpg

White Paper/E-Book

Get Off the MQL Hamster Wheel. Get On with Winning Deals.

Demand Generation

Reach_2024-Intersections_Res

Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

PMV-Effective-Channel-Partner-Button-Res.png

Webinars/Events

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Browse By Topic

Browse By Type

Browse All Resources

Schneider-Electric-Resources-Tile_v2

Video

Energizing ABM: How Schneider Electric Uses Priority Engine Intent Data to Generate Pipeline and Engagement

ABM

Content_Brilliance_in_Action-Webinar-Resource-1-Play.jpg

Webinars/Events

Good, Better, Best: How to Deliver Great Content Marketing Outcomes
Upcoming Live Date:
 Wednesday, January 15, 2025

Content Creation

PMV-Live-Event-London-Resource-Tile_v1.png

Webinars/Events

Partner Marketing Visionaries, Ep. 21: Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

GenAI + ABM

Blog Post

ABM + AI: Rocket Fuel for Your Go-To-Market Strategy

ABM

Content-Brilliance-in-Action-Webinar-Resource-Quality-PLAY.jpg

Webinars/Events

B2B Content Brilliance in Action: The Quality Question: Vendors, Partners and Understanding Your Video Objectives
Upcoming Live Date:
 Tuesday, December 10, 2024

Content Creation

TheStateoftheGenerativeAIMarket-Resource.jpg

White Paper/E-Book

The State of the Generative AI Market

Market Intelligence

TTGT-Is-BANT-Killing-Your-Business-Resource_Icon

White Paper/E-Book

Could BANT Be Killing Your Business?

Demand Generation

Intent Data

How-GenAI-Impact-Markets-Resource-Tile.jpg

Webinars/Events

How GenAI Will Impact Your Markets, Buyers and Solutions
Upcoming Live Date:
 Tuesday, December 3, 2024

Content Creation

TT_ThreeWaystoRevivDecliningDemandGen_Resource.png

White Paper/E-Book

Three Ways to Revive Declining Demand Gen

Demand Generation

Audience-Insights-Impactful-Content-and-Building-an Effective-Integrated-Marketing-Campaign-Resource.jpg

Webinars/Events

Audience Insights, Impactful Content and Building an Effective Integrated Marketing Campaign

Content Creation

Intent Data

Market Intelligence

Assembling-Demand-Gen-Toolbox-2025-Resource_v1.jpg

Webinars/Events

Assembling Your Demand Gen Toolbox for 2025
Upcoming Live Date:
 Wednesday, December 18, 2024

Demand Generation

Dont-Let-Your-Culture-Eat-Revenue-Building-an-Intent-Driven-Revenue-Res2.png

Presentation

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

Inbound_Converter_Preview

Infographic

Convert More Web Visits to Leads with Priority Engine Inbound Converter

Intent Data

B2B-Content-Brilliance-Perfection-vs-Scale-Resource.jpg

Webinars/Events

Perfection vs. Scale: Achieving Balance in B2B Video Production

Content Creation

GTM-ROI-Study-Resource.jpg

Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

BrightTALK-A-Guide-to-Better-Storytelling-in-Webinars_Resource

White Paper/E-Book

A Guide to Better Storytelling in Webinars

Content Creation

PMV-Effective-Channel-Partner-Button-Res.png

Webinars/Events

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

Success-Drivers-Resource-Tile_ESG

Webinars/Events

Success Drivers: Two Essentials for ABM That Wins

ABM

The_Buying_Team_is_Missing_in_Your_ABM_Strategy-RESOURCE.jpg

White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

TT_DrivingIntentDataAdoption.png

White Paper/E-Book

Driving Intent Data Adoption within Your Sales Organization

Intent Data

Sales

ESG_Delivering-on-Your-Customer-Promise_Resource2

White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

Forrester-EMEA-2024-rsc-tile

Webinars/Events

Let’s Connect at Forrester’s B2B Summit EMEA

ABM

Marketing

Business woman at the business center outdoors

Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

Data flow

Blog Post

When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing

Intent Data

Sales

Sales Enablement

6sense-Breakthrough-rsc-img

Webinars/Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

Transforming-GTM-Binoculars

Blog Post

Transforming Your GTM Approach from Leads to Buying Groups

Demand Generation

Content Brilliance-Classic-is-Cool-Resource_v2.jpg

Webinars/Events

B2B Content Brilliance: Classic is Cool: Lessons in Content Marketing

Content Creation

GettyImages-1370325315

Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

Getting-the-Most-ROI-Out-of-Your-Webinars_Res

White Paper/E-Book

Getting the Most ROI Out of Your Webinars

Content Creation

The-Evolution-of-Tech-Buying-Teams-in-EMEA_Res.png

Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

Build_a_Better_Webinar-Running-Virtual-Events-RESOURCE

White Paper/E-Book

Build a Better Webinar: Running Virtual Events

Content Creation

TTGT-6sense_Picking-Up-What-Theyre-Putting-Down_Res

Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

Reach_2024-Intersections_Res

Webinars/Events

Reach: Intersections of Intent, Demand & GTM

ABM

Content Creation

Demand Generation

Intent Data

GettyImages-129615600

Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

Israel-Event-Resource

Webinars/Events

Meetup for B2B Technology Marketers in Israel

EMEA

Marketing

Digital.ai-Resources-Tile_v2

Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with TechTarget

Intent Data

Marketing

TTGT-Media-Consumption-Series_EP-2-Resource-Tile.png

Webinars/Events

Switch or Stay: Understanding Tech Vendor Loyalty and Customer Retention

Demand Generation

PMV-Live-Event-London-Resource-Tile-video

Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

Four_Intent_Data_Use_Cases_for_GTM_Teams_in_EMEA-Resource.jpg

White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

PMV-Demand-Gen-Brief-Resource-Tile

Product Sheet

TechTarget Demand Generation Services

Demand Generation

Intent Data

PMV-Live-Event-London-Resource-Tile

Webinars/Events

Connect with Other Technology Partner Marketers

Partner Marketing

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

ESG_INFG_BeyondtheBuzz_MarketingEffectively_Res.png

Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

ROI-Summit_EMEA_Resource-Button

Video

Event Highlights: ROI Summit EMEA 2024

Intent Data

Xtelligent-Resource-7-Play

Video

How Xtelligent Content Speaks to the Buying Team

Healthcare Marketing

Xtelligent-Resource-9-Play

Video

Why Intent Data Matters in Healthcare Marketing

Healthcare Marketing

Xtelligent-Resource-2-Play

Video

How to Plan for Regulation Changes in Your Healthcare Content Strategy

Healthcare Marketing

Xtelligent-Resource-8-Play

Video

Understanding Your Audience in a Healthcare Purchase

Healthcare Marketing

Xtelligent-Resource-1-Play

Video

Building Your Content Matrix for a Healthcare Industry Buying Team

Healthcare Marketing

PMV_Whats-Keeping-You-Up-at-Night-Res-play

Webinars/Events

Partner Marketing Visionaries, Ep. 19: What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

Dont-Let-Culture-Eat-Revenue-Resource-Tile_v2.png

Webinars/Events

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Content-Brilliance-Good-Design-is-Good-for-Business-Resource-PLAY.jpg

Webinars/Events

B2B Content Brilliance: Good Design is Good for Business

Content Creation

TTGT_How-to-Attract-and-Retain-Tech-Customers-in-North-America_Resource-Tile.png

Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

Contact Sales
Contact Sales
Conversion Pixel