B2B technologies and processes should reflect how buyers make purchasing decisions – as buying groups. Yet, most platforms were built around the use of individual leads and fail to provide context on how contacts fit within an account or opportunity.
In this research brief, Assigning Buying Groups Using Standard Functionality In Salesforce Automation Systems, you’ll learn how organizations can operationalize buying groups to support the Demand Unit Waterfall™ using salesforce automation (SFA) system functionality.
