Frost Radar™ for Account-Based Marketing Platforms

Included in Frost & Sullivan’s Frost Radar™ 2024, Informa TechTarget (formerly TechTarget) stands out as a leader in the industry, positioning itself at the forefront of ABM platform innovation. Within this report, Informa TechTarget is highlighted as a top 10 ABM platform that excels at coordinating sales and marketing teams around shared data to uncover hidden revenue opportunities. Informa TechTarget achieved high scores in the “Innovation Index” for growth and innovation and are noted amongst providers for providing in-depth first-party intent data and analytics assets from owned media/platforms that fuel smarter marketing strategies and targeted sales outreach.