From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, Informa TechTarget’s Enterprise Strategy Group™ experts focus on helping clients solve their unique GTM challenges.Learn how.
Market Research & Advisory Program
Leverage research and advice from our trusted analysts to develop successful GTM strategies
Demand-side market research
Informa TechTarget’s Enterprise Strategy Group™ is a reliable, external source for credible data and insights that deliver superior value to a broad range of stakeholders and functional groups. Available through the Annual Research, Advisory & Intent Insights program:
- AI Software & Services
- Application Development
- Cloud & IT Infrastructure
- Customer Experience
- Cybersecurity
- Data Management & Analytics
- End-user Computing
- IT Operations
- Networking
- Storage & Data Protection
- UC & Collaboration
Annual advisory service options include:
- Analyst inquiry hours for ongoing access to experts in your market
- Guidance and coaching on specific elements of your GTM, such as product strategy, competitive positioning, content direction, messaging ideation, sales/partner training and more
- Strategic Buyer Insights and Content Assessments to identify market opportunities, buyer personas, competitors being evaluated, content gaps and other data-based inputs
Use research-based inputs as a strong foundation for campaign assets such as thought leadership papers, infographics, videos, virtual events and engagement tools.
Omdia is now part of Informa TechTarget.
Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth – from concept and product development to market readiness strategies and sales effectiveness.
Informa TechTarget’s Enterprise Strategy Group: Go-to-Market Expertise That Helps You Win
Real-world experience to help clients better navigate their specific opportunities and challenges.
