Unlock powerful insights from buyer behavior trends in your markets
Validate and de-risk planning, targeting and content decisions throughout your organization. See how Market Monitor’s always-on purchase intent analytics support all your GTM teams.
With Market Monitor, easily access TechTarget’s industry-leading purchase intent insights to help Product, Business and Marketing professionals:
- Evaluate market viability and entry points for product development
- Validate campaign targeting and ideal customer profiles
- Identify content gaps and topics for content development and SEO
- Understand which competitors are trending with buyers
- And more
Market intelligence for better GTM strategies
Enable teams to work from the same market intelligence playbook – ensuring organization-wide alignment and synergy, from GTM planning through execution. Market Monitor provides always-on access to buyer research activity aggregated from millions of daily engagements with buy-cycle content on the TechTarget and BrightTALK networks. This buyer research trends data covers 240+ B2B technology markets and refreshes every 7 days across multiple regions, company sizes and timeframes, letting users easily keep a pulse on their target markets.
Key Benefits
- Position solutions more effectively and support new product launches by understanding buyer needs and trending competitors in real time.
- Identify expansion opportunities by uncovering high-engagement and growth markets
- Inform content decisions and improve engagement with a clear view of buyers’ topic and content interests
- Guide ideal customer profiles and understand buying groups to improve in-market persona targeting
- Tailor demand messaging and content to persona, topic and content trends to increase engagement
- Add analyst research and advisory services from TechTarget’s Enterprise Strategy Group for a more comprehensive market view and to inform GTM strategies
Get started with Market Monitor
This powerful market intelligence application is available for qualifying Priority Engine subscribers and annual Research, Advisory & Intent Insights programs from Enterprise Strategy Group.
