It’s frustrating to pour resources into marketing efforts only to chase accounts that aren’t actually in-market or miss key buyers
6sense Research uncovered that most buyers are building shortlists from digital content alone and 81% are selecting a favorite before ever talking to sales, which means engaging the right people early in their research journey and continuously educating them with impactful content is non-negotiable.
Improve go-to-market efficiency, uncover and influence key buying group members, and build pipeline faster with Priority Engine Demand – a modern demand solution that couples always-on lead generation with real-time buying group access.
Confidently identify who is in market for solutions like yours
Informa TechTarget leads are 34% more likely to qualify as opportunities and secure meetings. Why? We leverage 1.4M+ daily intent signals from our audience of 32M+ global B2B professionals to promote your content to buyers who are actively researching solutions like yours. Plus, our always-on approach ensures you are present from the moment new accounts enter the market.
Reach much more of the buying group early in their research journey
Once a buyer accesses your content, we deliver them to you in real-time as a lead and help you extend your reach into the account with immediate access to other active buying group members who haven’t yet engaged with you.
Continuously engage and influence the full buying group
Seamlessly fuel marketing and sales activation with opt-in, marketable contacts delivered straight to your GTM systems. Amplify your own outreach efforts by harnessing Informa TechTarget’s trusted relationship with our audience. We’ll proactively re-engage buyers through email sequences that drive traffic to your branded Content Hub featured on one of our contextually relevant research destinations.
Fuel your GTM systems with marketable contacts.
Seamlessly share Priority Engine data with these go-to-market platforms:
