You need to be where your buyers are
Gartner has found that, when considering a purchase, buyers spend 83% of their time away from potential suppliers. That means, to build pipeline, you’ve got to be where your buyers are so you have a better chance of intercepting and educating them early in their research journey. With the largest editorial bureau in B2B tech, 220+ trusted technology-specific sites, and the #1 destination for B2B video, your audience does its buying research here with us.
Reach in-market buyers with intent-driven targeting
Informa TechTarget helps you tap into demand you aren’t likely to find yet in your own data. We ensure that you can see, engage, and convert more real pre-purchase activity – opportunities you would otherwise miss. Using AI-based targeting, we evaluate millions of recent, relevant intent signals from our permissioned audience of over 50 million business technology professionals to put your content in front of the perfect active buying team members while they’re in their research mode. Our advanced AI analytics maximize the relevance, resonance, and results of your demand generation campaigns, increasing response rates by as much as 3.6x.
Engaged leads. Better conversion. More pipeline.
Using Content Syndication, you’ll generate quality leads that are more likely to convert by showcasing your content in the best possible context on TechTarget’s trusted destination sites. When you promote your video-based content to our Webinar Audience on BrightTALK (the #1 destination for B2B tech video), you’ll capture the people who prefer video and get even more of the quality leads you seek.
To accelerate your pipeline, our sales-ready Modern BANT Leads deliver a directly verified need or confirmed active project related to your solution. With our always-on Lead Generation Subscriptions, you’ll identify and capture more opportunities by being more present in the right places, when the right time comes.
