Unlike other firms, Informa TechTarget’s Enterprise Strategy Group analysts have vendor practitioner backgrounds as sales, marketing, product marketing and management, and channel executives – giving us an “insider” understanding of your challenges. Learn how.
Tailored research to help you gain a competitive edge
Data-driven insights are critical to strategy development, better-informed product roadmaps, ideal routes to market, differentiated messaging and positioning, effective content, and more. Available custom research methodologies include quantitative and qualitative surveys, focus groups, secondary analysis, market modeling and economic modeling.
Omdia is now part of Informa TechTarget.
Omdia is a global analyst and advisory leader that supports technology vendors and solution providers to accelerate their growth – from concept and product development to market readiness strategies and sales effectiveness.
Take a deeper dive with our analysts
As former tech vendor professionals, our analysts have an “insider’s” understanding of what’s needed to stay ahead of the competition. We provide data-driven guidance, informed by comprehensive market research and unique buyer behavior insights, to help you beat your competition. With a focus on GTM execution for tech companies, we consult on offer creation and refinement, messaging and positioning, routes-to-market, campaign planning, sales enablement and channel programs.
Actionable, intent-driven buyer insights
Knowledge is power. Understand buying team profiles, content consumption patterns, and competitive dynamics with a Strategic Buyer Insights report. This customized market analysis taps into our in-depth market research, our directly observed intent data, and our analyst expertise to deliver actionable recommendations that help you strengthen your go-to-market strategy and execution, end-to-end.
