Reliable relief to pipeline pressures
You’ll never know for sure when the accounts in your TAM are preparing to enter a buying journey. That’s why, to achieve a sustained lead flow for their businesses, leading clients take advantage of TechTarget Lead Generation Subscriptions. With our always-on approach, you’ll identify and capture more opportunities by being more present in the right places when the right time comes. By being always-on yourselves, your marketing will empower sellers to connect more productively with exactly the right active prospects and the buying teams they’re a part of.
Why an always-on approach to lead generation?
Short, intermittent lead generation campaigns hurt you on several levels. Because they go dark quickly, they don’t allow sufficient time to increase much-needed brand awareness. Likewise, if your content is often not available, it doesn’t help to nurture leads who responded once but weren’t actually “ready” at the time. And of course, it means you miss out on many strong signals from your TAM, when they are looking, but you’re not present.
By taking an always-on approach to yield optimization, our Lead Generation Subscriptions increase your share of voice in competitive markets, keep your brand top-of-mind with active buyers, and help you establish interest with the people you care about. And because they’re presented in the trusted TechTarget context, they can influence your prospects at all stages of the funnel and increase the signals you need to improve your business outcomes.
Intent-driven leads + buying team access
With an Informa TechTarget Content Lead Subscription, you get access to our audience of over 50 million already-engaged B2B tech and vertical-market buyers – the people who are right now researching topics aligned to your strengths. We deliver the leads for you, to continuously fuel your demand engine with a dependable supply of intent-driven lead outputs plus additional opt-in, active prospects from important accounts. We expand your reach and augment your own efforts, so you can engage, educate, and convert more of the full buying team.
Lead Generation Subscriptions are available for Content Syndication Leads, Webinar Leads, and Modern BANT Leads.
