Reach critical in-market buyers with intent-driven targeting
It’s good to try to influence more of your entire TAM, but the ones you really need to engage right now are those that are currently looking to buy. Using proprietary AI analytics, we leverage millions of recent and relevant intent signals from our audience of over 50 million permissioned business and technology professionals to deliver your content to the active buying team members that are currently in research mode. We marry our unique intent with advanced AI targeting to maximize the relevance of your lead generation campaigns. It’s an approach that’s increasing response rates by as much as 3.6x.
Book more meetings. Win more deals.
Simply put, TechTarget leads convert better. Our model makes all the difference – compared to cold contacts, TechTarget active prospects deliver far better results.
3X
higher email open rates
email click-through rates
5X
higher call conversions
increase in qualifying an opportunity & setting a meeting
Deliver your content to engaged, in-market buyers
To effectively influence B2B tech buyers, you must be present throughout their entire journey. Informa TechTarget’s Content Syndication enables unrivaled presence. We showcase your assets in a buying-oriented context alongside our original editorial content on our 220+ trusted destination sites. Only there can it become part of the continuous flow of decision-support information that more buyers rely on. It’s an incredibly logical way to pursue the quality leads you want and the conversions your business requires.
Each time one of our opted-in, GDPR-compliant members registers to view your content, they become a lead for you. And to ensure you have the clean, accurate data you need to drive action, each lead undergoes a rigorous 7-step cleansing process before it’s delivered.
TechTarget sets the industry standard
Supplying more qualified leads. Converting more prospects for you.
Pre-activated
Drive more responses from a pre-engaged audience that displays recent and relevant purchase intent.
Permissioned audience
Reach opted-in, GDPR-compliant buyers that have consented to be contacted.
AI-driven targeting
Promote your content to prospects based on their interests and recent, relevant activity.
Real interest and intent
Convert leads that have a genuine interest in your solution—who’ve proactively engaged with your content.
Actionable data
Count on our rigorous 7-step lead cleansing process to deliver clean, accurate data.
Expert guidance
Drive better results with coaching from our content marketing pros.
