Because buyer education actually starts after the click
A marketing response can be the first signal of a possible purchase, but it’s the content itself – what’s consumed after the click – that actually steers buyers down the path from consideration to conversation to close. Our 2024 Media Consumption Survey found that 63% of buyers said they build vendor shortlists based solely on what they’ve learned from digital content. So, in today’s B2B reality, getting your content right is an absolute necessity.
Breaking through the noise, standing out from the competition, and influencing critical buying groups becomes far easier for any team when they leverage original content created for you by our trusted Enterprise Strategy Group analysts, award-winning TechTarget editors, and well-known independent market experts.
Savvy B2B tech buyers crave 3rd-party perspectives
You know how hard it is to create the content you need on your own. And there are additional critical reasons why you should look to leverage TechTarget: With the rise of Gen AI, trust has become a growing challenge. That’s part of why some 87% of B2B tech buyers agree that independent expert content is crucial in their decision-making process. With TechTarget, you can easily align your brand with the trusted, independent voices more buyers turn to. It’s a faster path to delivering authoritative content that engages, educates, and converts more of who you want.
3rd Party Validation is Your Secret Weapon.
Ultimately, third-party validation is your secret weapon in closing a deal. Nothing you say about yourself will have as much impact as what others say on your behalf.”
Impactful content informed by industry knowledge and purchase intent
To create data-driven content focused on the topics buyers care about most, our experts leverage their deep understanding of 200+ market categories and insights into the latest research behavior of 32M+ opt-in business technology professionals. On a foundation of the 25+ years of content marketing experience that drives our unique business flywheel, we know exactly how to capture more buyer attention and shape more buying group purchase decisions.
From better initial engagement to better demand funnel outcomes, our campaigns have shown that Enterprise Strategy Group analyst content outperforms unmodified client content by nearly 38%. That’s a direct benefit you can count on for growing your pipeline.
Engage and influence buyers all along their journey
We help you deliver thought leadership, tell your differentiated story, and demonstrate the value of your solution with expert-crafted Custom Content in the multiple formats buyers prefer. From e-books and infographics to webinars and videos to case studies and validations to ROI calculators and self-assessment tools, our top-ranked deliverables put your brand in the spotlight.
When you need to quickly fuel demand campaigns, turn to our off-the-shelf Sponsorable Content like analyst research reports, editorial content, webinars, and virtual summits. Count on our expert team to help you craft polished videos, webinars, and virtual events using our turn-key Production Services.
Top of Funnel
Mid-Funnel
