Contextual alignment drives critical results
In today’s crowded markets, it’s an unfortunate fact that only a sliver of your TAM will ever engage with your company directly – unless you can do things differently. We maintain the largest, most vibrant B2B buyer communities on the web specifically so that you can establish credibility with active buying teams you might otherwise miss. When you can align your brand with relevant editorial content in spaces more buyers trust, you’re offering up your information in the journey context that’s most likely to produce better outcomes.
Our most recent Google analysis proves that B2B tech buyers continue to prefer trusted destination sites during their research journeys. That’s why showcasing your brand in these “safe spaces” helps to productively extend your reach, build credibility, and create confidence.
Contextually Aligned Ads Drive a 93% Increase in Brand Awareness.
Placing ads in the right context can increase user engagement by 4-10x.
Contextual ads deliver 2-3x industry average. 52% had never visited advertiser’s site.
Intent-based targeting reaches active buyers
Capitalizing on its owned data and proprietary AI capabilities, Informa TechTarget leverages millions of recent, relevant intent signals from our permissioned audience of 50M+ business technology professionals on your behalf. We use this powerful combination to target your brand campaigns at buyers who are actively researching relevant solutions across our 220+ owned, technology-specific sites and trusted partner network.
Stay top of mind & make more shortlists
Capture mindshare, establish market authority, and disrupt competitors with Digital Advertising solutions like contextual banners, takeover sponsorships, and behavioral targeting. Engage and educate your target audiences with Custom & Native Websites that are 100% branded for you and deeply linked within our relevant editorial content for better search results and marketing outcomes.
