Privacy Policy

Applicability of This Policy

This Privacy Policy will take effect 30 days after the date posted above. During this transition period, the previous privacy policy will continue to govern the use of your Personal Data. After thirty (30) days, this new Privacy Policy will apply to our processing of your Personal Data.

1. Who We Are / Joint Controller Information

TechTarget, Inc. and its following group companies found here (collectively, “TechTarget”) are committed to protecting the privacy of individuals.  TechTarget is the data controller and is responsible for the collection and processing of your Personal Data that is within the scope of this Policy.

TechTarget and Informa PLC have entered into a joint controller relationship. For more information on this relationship, please visit this page to learn more about this relationship and the rights you may have.

2. Introduction to TechTarget

We are TechTarget, a leading publisher dedicated to supporting enterprise technology decision-making. Our mission is to help business professionals access relevant insights to guide their research and connect them with businesses providing the necessary products or services.

Our websites, webinars, and services cater to a wide range of business professionals—some casually exploring topics, others becoming a registered user of the TechTarget Services (“Members”) to benefit from our expansive network. As a Member, you’ll access premium content such as articles, blogs, newsletters, webinars, videos, events, and more. You’ll also engage with our customers (“Partners“), who may offer products or services aligned with your interests.

To provide our content for free, members agree to receive personalized content, ads, and communications (including for our own sales and direct marketing activities) from TechTarget and our Partners (the “Services”). You can always unsubscribe from any TechTarget communication at any time.

3. Scope of this Policy

This Privacy Policy (the “Policy“) explains how we process your Personal Data when you register as a Member, become a sales lead or prospect, or browse our websites.  This includes the Personal Data you provide during registration, when you interact with us and our brands, and Personal Data we collect automatically through cookies and similar technologies as you browse and engage with our content. For the purposes of this Policy, “Personal Data” refers to any information about an identifiable individual or data that can identify an individual, as defined by applicable law in your jurisdiction. This web site contains links to other sites. Please be aware that TechTarget is not responsible for the privacy practices of these other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each web site that collects Personal Data. This Policy applies solely to information collected by TechTarget.

4. What Personal Data TechTarget Collects

TechTarget collects Personal Data from business professionals who register or subscribe (such as to a newsletter) as members, visit our websites, or show interest in our Services. This typically includes information commonly found on a business card, such as name, job title, company, and contact details. We also collect personal and professional information from third parties which we combine with your data to enhance and supplement our records, to ensure it remains accurate, and to help personalize the delivery of our Services.

This includes:

• Personal details: given name(s); preferred name; photograph; preferences; personal photo/image; and account settings.
• Contact details: telephone number; email address; mailing address; and social media profile details.
• Professional details: professional profile details; association memberships; qualifications and company insight data.
• Device details: device type, operating system, browser type, browser settings, browsing information, IP address, language settings, dates and times of connecting to our website and other technical communications information.
• Payment details: billing address; bank account number or credit card number; cardholder or accountholder name; card or account security details; card ‘valid from’ date; card expiry date.
• Usage and network activity details: records of your use of our websites and other Services, including registrations; details of content with which you interact; votes; questions; downloads; ratings; feedback; profile views; search queries; anonymous viewings; page views; player clickstream; chapters; webinar and video activity; browser activity on our network; and favorite moments.
• Analysis data: keywords, communities, trends, content quality and content importance.
• Views, opinions and interests: any comments, ratings, views or opinions that you choose to send to us, post via our website or through the Services, via a survey, or publicly post via social media platforms; your community interests and solution interests.

5. How is Personal Data Used

The purposes for which we may process Personal Data, subject to applicable law, include:

• Our Websites: Operating and managing our websites; providing content to you; displaying advertising and other information to you; and communicating and interacting with you via our websites.
• Content Personalization and Recommendations: Tailor and personalize your experience in connection with our Services and to provide you with articles, blogs, newsletters, definitions, surveys, research, videos, webinars and other original, branded, and sponsored content from us and our Partners.
• Provision of Services to you: Providing our websites and other Services to you; this includes, without limitation, suggesting content that may be of interest to you, based on your past activity; communicating with you in relation to those Services; recommending content that may be of interest to you; recommending your content to others; account management and other marketing services as may be further detailed below.
• Account Cleansing: Create, supplement, and update your member account, to remember your website selections and log-in information, to link your tracking activity (e.g., your purchase-intent history) to your member account, and to enhance the Personal Data that we have about you.
• Online Behavioral Advertising: Deliver or display original, branded, or sponsored content, advertisements, and other materials that match your professional interests and responsibilities for the purposes of online behavioral advertising.
• Sales of Personal Data: TechTarget may share or sell your Personal Data with Third Parties, including TechTarget’s Partners.
• Direct Sales and Marketing: For direct sales and marketing purposes, including by us and our Partners, regarding information about, and invitations for, products, services, and events relevant to your professional interests and responsibilities. Depending on the nature of your interaction with us and applicable data protection laws, you may have actively given us your consent (i.e. opted in) or we may be entitled to rely on your implied consent or legitimate interests to market to you.
• For our Partner Facing Marketing Services: TechTarget will combine the Personal Data that we collect from you with Personal Data collected from trusted third-party sources. This information can then be used by, or for the benefit of, our Partners in different ways as part of our Service offering to enable our Partners to undertake tailored and targeted advertising campaigns.
• Marketing Communications: Communicating with you via any means (including via email, telephone, text message, social media, post or in person) news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law.
• Log Files: We use IP addresses to analyze trends, administer the site, track users movement, and gather broad demographic information for aggregate use. IP addresses are not linked to Personal Data.
• Disclosing Personal Data to our Partners: In accordance with the provisions of this Policy and applicable law, we may disclose certain Personal Data to our Partners. Our Partners may contact you with information that may be of interest to you.
• Communications and IT operations: Management of our communications systems; operation of IT security; and IT security audits.
• Health and Safety: Health and safety assessments and record keeping; and compliance with related legal obligations.
• Financial Management: Sales; finance; corporate audit; and vendor management.
• Surveys: engaging with you for the purpose of obtaining your views on our website or our Services.
• Improving our Website and our Services: Identifying issues with existing website and our Services; planning improvements to existing website and our Services; creating new websites and services.
• Ongoing Communication: Communicate with you more effectively regarding our Services and for the purpose of informing you of service changes, Policy changes, and other related administrative information.

6. Automated Decision-Making, Including Profiling.

We use fully automated algorithm-based technologies to personalize dynamic web content based on your explicit and/or implicit interests. General profiling, such as segmentation, is carried out for the purpose of providing a more relevant experience. Automated decision making is never used in any way that produces a legal or similarly significant effect.

7. Legal Basis

In Processing your Personal Data in connection with the purposes set out in this Policy, we may rely on one or more of the following legal bases, depending on the circumstances:

• Consent:  If you are a member of TechTarget and receive access to our Services, we may rely on your consent as the legal basis for processing your Personal Data. Your consent may also be obtained by third parties acting on our behalf including, for example, through affiliated websites, co-branded campaigns, or other membership initiatives. We also may rely on your consent for the purpose of us and our Partners communicating with you for purposes of direct marketing and sales, and to provide you with relevant content. We may obtain your consent at the time of the registration interaction you complete. You have the right to withdraw your consent at any time and we will cease to process your Personal Data after your consent is withdrawn. (EU/EEA: Art. 6 I lit. a GDPR).
• Legitimate Interest: We have a legitimate interest in carrying out the processing for the purpose of managing, operating or promoting our business, and, in certain instances, sharing your Personal Data with our Partners, and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms. (EU/EEA: Art. 6 I lit. f GDPR).
• Performance of a Contract:  If we need to process your Personal Data to comply with our obligations under a contract with you including, for example, for the purposes of fulfilling our obligations under our Terms of Use to you. (EU/EEA: Art. 6 I lit. b GDPR).
• Compliance With a Legal Obligation: If we need to comply with a legal obligation to which we are subject including, for example, to secure and maintain technical and organizational measures to protect the security of your Personal Data, to investigate and report any (suspected) breaches of those technical and organizational measures, or to comply with legal and regulatory obligations. (EU/EEA: Art. 6 I lit. c GDPR).
• Vital Interests: The processing is necessary to protect the vital interests of any individual.

8. Disclosure of Personal Data To Third Parties

We share your information for the purposes outlined in this Policy with:

• Sharing with Informa Group Companies: We may share your Personal Data with other companies within the Informa Group for specific purposes.
• Partners: We provide your Personal Data and Usage and network activity details to relevant Partners for their direct marketing and sales activities based on your interests and interactions with our content. Partners use this Personal Data, depending on the Services purchased from us, for their own direct marketing and sales activities to help target business professionals interested in their specific products.
• Research Customers: We disclose aggregated, de-identified data to clients for market research, trend analysis, and insight into industry topics and growth opportunities.
• Service Providers and Contractors:  We share Personal Data with third parties necessary for delivering our Services, data processing, and operational support. Third parties we share Personal Data with undergo reviews to ensure their policies and procedures align with our governance framework and guiding principles.
• Business Transfers: We may share or transfer your Personal Data during business transactions such as mergers or acquisitions and within our organization, including our affiliates and subsidiaries.
• Government and Law Enforcement: We may disclose Personal Data to comply with legal obligations, protect our rights, or respond to regulatory requirements.

9. Data Retention

We retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, and provide our Services. We will retain members’ Personal Data for so long as a member’s account remains in existence and as needed to continue to provide our Services. We may retain a member’s Personal Data after their account has been cancelled or deleted if retention is reasonably necessary to comply with any other legal or regulatory requirements, to prevent fraud and abuse, or to enforce our Terms of Use. We may also retain your Personal Data, for a limited period, if requested by a government agency or law enforcement.

10. Data Security

We are committed to protecting your Personal Data through robust security measures. These include using advanced technologies, encryption, and access controls to safeguard data against loss, misuse, and unauthorized access. We conduct regular audits and reviews to maintain high security standards. However, while we implement strong protections, no system can guarantee complete security.

11. Use of Tracking Technologies

In accordance with applicable laws, our websites use cookies, chatbots, tracking pixels, and similar technologies to collect information and enhance user experience. When interacting with our chatbot, you consent to the monitoring and recording of your conversations. We will notify you within the chat if it is being recorded. These technologies may also be used to track interactions with our emails and content, and to improve our Services. Tracking technologies are used to determine your ability to receive HTML-based messages as well as whether an HTML email message has been opened or previewed. If you cannot receive HTML, you will not receive a functioning sensor. Consent is not always required if the technology is essential for providing requested functionalities or services. For details on how we use cookies and other tracking technologies, please see the “Cookies and Similar Technologies” section below.

12. Cookies and Similar Technologies

Cookies are small data files placed on your device when you visit our websites. They serve various functions. In some regions, we require your consent for certain cookies, which you can manage through our cookie platform. If consent is not provided, these cookies will not be used. Essential cookies are necessary for our websites to function properly.

Overall cookies can enable us to identify and authenticate you and remember your preferences so we can enhance your experience on our websites. They also help us serve you ads relevant to your professional interests, to provide aggregated auditing, research, and reporting for advertisers and customers, to understand and improve our Services, and to know when content has been shown to you. Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by us may also set third party cookies. Most browsers are initially set up to accept cookies, but you can set your browser to refuse all cookies or to indicate when a cookie is being set.

Cookies enable you to take advantage of some of our website features so, if you decline or delete them, then certain parts of our websites may not work properly. Even if you decline or delete cookies, you may continue to be served with advertisements; however, they will not be tailored to your preferences, usage patterns, or professional interests. We use several different types of cookies on our websites, including:

Strictly Necessary or Essential Cookies

• Strictly necessary cookies facilitate the operation of our websites. Without the use of these cookies, portions of our websites would not function properly.
• Functional cookies are used to remember your preferences on our websites and to authenticate your identity.

Performance Cookies

• These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.

Functional Cookies

• These cookies enable the website to provide enhanced functionality and personalization.

Targeting Cookies

• We may use behavioral advertising cookies in order to provide you with advertising which is tailored to your professional interests when you visit websites on and off our network.
• These cookies may be set through our websites by our advertising partners.

Although our websites currently do not respond to “do not track” browser headers, you can limit tracking through third-party programs and by taking the other steps discussed in this section (including by removing cookies or by setting your web browser settings to refuse cookies and similar technologies). Many web browsers operate using different identifiers so you may need to adjust your settings in each web browser and for each computer or device. Additionally, if you only delete your cookies, then you may need to remove cookies from your device after every website visit. You may block cookies entirely by disabling cookie use in your browser or by setting your browser to ask for your permission before setting a cookie. The use of online tracking mechanisms by third parties, including our Partners, when you access their websites, is subject to those third parties’ privacy policies, and not this Policy.

You may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here, the Digital Advertising Alliance of Canada (for Canadian residents) by opting out here, or the European Interactive Digital Advertising Alliance (for EU residents) by opting out here.

13. Global Privacy Control

TechTarget may also sell or share Personal Data with third parties for marketing and advertising purposes. Individuals may also opt-out of the sale or sharing of their Personal Data if you have a Global Privacy Control (GPC) setting enabled on your browser. In those states where it is required, if you have enabled the GPC signal, we will treat this as a request to opt out of sales, sharing, and advertising for device and browser information. Note that we do not associate your browser or device information with your direct identifiers such as name or email. Please visit the GPC website for more information.

14. Data Transfers

In accordance with applicable laws, your Personal Data may be transferred to, stored at and processed by us and our third-party providers outside the country in which you reside, including the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. We comply with the Data Privacy Frameworks as noted below and have adopted Standard Contractual Clauses and/or another appropriate legal basis for transfers of Personal Data, as applicable.

15. Data Privacy Framework

TechTarget complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. TechTarget has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. TechTarget has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

TechTarget, Inc. and BrightTALK Inc. are adhering to the DPF Principles. The Federal Trade Commission has jurisdiction over TechTarget and BrightTALK’s compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).

TechTarget receives personal data about individuals in the EU, UK and Switzerland, including website visitors, members, service providers, contractors, and other third parties. The personal data collected, its purposes, its uses, and the third parties to whom we disclose such data are described in Sections 4, 5, and 8 above. TechTarget remains responsible for all onward transfers of personal data from the EU, UK, and Switzerland to third parties who process personal data in a manner inconsistent with the DPF, unless TechTarget can provide that we are not responsible for the event giving rise to the damage.

The U.S. Federal Trade Commission has jurisdiction over our compliance with the DPF. In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the DPF or otherwise wishing to access their personal data, limit its use and disclosure, or exercise other applicable data privacy rights should first contact us using one of the contact methods provided in the “Contact Us” section below.

In compliance with the DPF, TechTarget commits to refer unresolved complaints concerning our handling of personal data received in reliance on the DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF-related complaint from us, or if we have not addressed your DPF-related complaint to your satisfaction, please visit https://www.jamsadr.com/dpf-dispute-resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. For more information regarding your right to binding arbitration please see Annex I of the DPF, available on the DPF website.

This Policy may be amended or modified from time to time consistent with the DPF.

16. EU / UK / Switzerland Rights

Individuals in the EU, UK, and Switzerland have specific rights regarding their Personal Data, including the right to:

• Access and obtain a copy of their data.
• Request correction or deletion of their data.
• Restrict or object to data processing.
• Port their data to another service provider.
• Withdraw consent where processing is based on consent.

To exercise these rights or for more information, please contact us at the details provided below. Emails sent by TechTarget include information about how you can easily unsubscribe from future communications.

You may also make complaints to Supervisory Authorities. If you have a concern about our privacy practices or feel that we have not adequately addressed your complaints or concerns, then you can report it to the competent data protection authority that is authorized to hear those concerns.

17. Your California Rights

If you are a California resident, the California Consumer Privacy Act, as amended (CCPA), permits you to request information regarding the disclosure of your personal data. To learn more about your California privacy rights, please read our CCPA Privacy Policy and to exercise any of your privacy rights, please use our CCPA Rights Request Form. Please note, for CCPA requests we will take reasonable steps to verify your identity and the authenticity of your request.

18. State Rights

For individuals who reside in other locations and wish to exercise your privacy rights, please use our General Privacy Rights Request Form.

19. Your LGPD Rights

If you are a resident of Brazil, the Lei Geral de Proteção de Dados Pessoais (LGPD), Federal Law No. 13,709/2018, may provide you with additional privacy rights with respect to the collection and use of your personal data. To learn more about your privacy rights, please read our LGPD Privacy Policy. If you have questions about our LGPD Privacy Policy, please contact us using one of the contact methods provided in the “Contact Us” section below.

20. Information for Authorized Agents

Authorized Agents who have the regulatory authority to submit a request shall use our Authorized Agent Portal available here to submit rights requests on behalf of individuals from whom they have received prior authorization to act on their behalf.

In order to ensure the security of an individual’s personal data, we ask that all requests from Authorized Agents be submitted via this method. Evidence of a signed authorization to act on behalf of the individual that is the subject of the request, should be submitted as a PDF as part of this process. Authorized Agents must also attest to their legal authority to submit information on behalf of each individual they represent. If an Authorized Agent is unable to provide proof of authorization, their request may be rejected.

Providing missing or inaccurate personal data on behalf of the individual you are representing may also result in the request being denied, unless that information is promptly corrected by the Authorized Agent.

21. Changes to This Policy

We may modify or amend this Policy from time to time. If we make material changes to our Policy, we will post those changes to our website (and update the “Last Updated” date at the top of this Policy).

22. Children

Our Services are directed at professionals. Our business is not directed at children, and we do not solicit or knowingly collect any Personal Data from children under the age of 16 without verifiable parental consent. If you are not 18 or older, you are not authorized to use our Services. Parents should be aware that there are parental control tools available online that you can use to prevent children from submitting information online without parental permission or from accessing material that is harmful to minors. If you learn that a child under 13 has provided us with Personal Data without consent, please contact us using one of the contact methods provided in the “Contact Us” section below.

23. Contact Us

If you wish to exercise any rights that you may have to your Personal Data, you can contact us via one of the below methods:

For EU, Swiss, and UK Data Subject Rights Requests, click here.

For California CCPA Consumer Rights Requests, click here.

For Other Questions related to privacy, click here.

For general questions related to privacy, you can email [email protected].

In addition to the above, you can also send questions regarding this Policy or other privacy related questions by either emailing [email protected], or writing a letter to the attention of our Data Protection Officer at our corporate office located at TechTarget, Inc., 275 Grove Street, Newton, MA 02466, USA, to any of our global offices listed here, and/or by calling us at (617) 431-9200.

To the extent of any conflict between the English language version of our Policy and any translations available on any of our foreign language websites, this Policy shall govern.

Translated versions of our Policy are provided for convenience only.

24. EU Representative

In accordance with Article 27 of the GDPR, we have appointed a representative within the European Union.

The contact details of our EU representative are below.

Postal Address: E-Magine Medias SAS, 29 rue du Colisée, 7th Floor, 750008 Paris Email address: [email protected]

Telephone: +33 (0)1 77 32 13 00.

E-Magine Medias role in this respect is limited solely to being a contact point for questions from European residents and data protection supervisory authorities regarding data protection. E-Magine Medias cannot respond to other communications or legal processes on TechTarget’s behalf. This designation does not alter TechTarget’s role with respect to the Personal Data in its control nor does it affect TechTarget’s responsibility or obligations under GDPR.

25. Swiss Representative

Pursuant to Article 14 of the FADP, TechTarget, Inc. has appointed EDPO Switzerland as its Representative in Switzerland.

You can contact EDPO Switzerland regarding matters pertaining to the FADP:

• by using EDPO Switzerland’s online request form: https://edpo.com/swiss-data-request/
• by writing to EDPO Switzerland at Rue de Lausanne 37, 1201 Geneva, Switzerland