Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced that its ITKnowledgeExchange.com™ IT social media Web site has been named as one of the “10 Great Web Sites” in the June Media Business magazine special report. ITKnowledgeExchange.com provides IT professionals with forums to ask questions, obtain answers, collaborate, and exchange knowledge with their peers. All content within the community is peer generated and includes contributions by industry experts interested in supporting the IT community with their expertise.
Other sites recognized by Media Business include CNNMoney (Time Warner), MarketWatch (Dow Jones & Co.), and Aviation Week (McGraw-Hill Cos.).
The Media Business report references several ITKnowledgeExchange.com user features that make the site outstanding, including MyWatchList™, “which allows users to follow questions of interest and provides updates when new content is added; tag-based navigation that allows users to click on a tag to find all related questions and answers for that topic”; and the Answer Wiki™, “a collaboration tool that allows multiple users to create, improve or edit any answer on the site. Like on Wikipedia, users can view the history of an answer and see all the revisions that have been made.”
Media Business also cites ITKnowledgeExchange.com’s method for facilitating peer-to-peer collaboration and information exchange, and generating new content contributions, “Knowledge Points, which users earn by asking, answering or discussing questions. Answering questions yields 15 points; asking, 5; and discussing, 10.” Knowledge Points are accumulated by site users to earn a position on the list of the top 10 content contributors and other acknowledgements.
“We are extremely pleased to receive this recognition from Media Business magazine, particularly since ITKnowledgeExchange.com was launched less than one year ago and has already established itself in the IT community,” said Greg Strakosch, CEO of TechTarget. “It appears that we have been successful in identifying the key elements to facilitate information exchanges among IT professionals, aligning it with our editorial- and vendor-generated content, and extending TechTarget’s value proposition to technology vendors through increasingly-focused and highly-engaged audiences.”
A complete list of winners can be found in the June issue of Media Business magazine.
For more information on IT Knowledge Exchange and partnership opportunities please contact Sean Brooks, Vice President of Social Media at 781.657.1520 or [email protected]
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 51 technology-specific Web sites and over 6.6 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,100 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2008 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.
