Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of its operations in India.
“We already have a strong Indian audience,” said TechTarget CEO Greg Strakosch. “We’ve seen increased technology vendor demand for targeted media solutions in the Indian market. We’re responding to that demand with local editorial leadership and new Indian-market targeted websites.”
Today TechTarget announced that it had hired veteran IT marketer and editor Sandeep Ajgaonkar to head up TechTarget’s Indian operations and had received government approval for an Indian branch of TechTarget.
Ajgaonkar has more than 10 years of experience in the Indian IT market at Indian Express’s business publications unit, CNet India, Times of India and Adfactors Public Relations high tech practice. TechTarget plans to launch three websites this year; SearchCIO.in™, SearchDataCenter.in™ and SearchSecurity.in™ They will offer original news, technical features, expert advice, case studies, white papers, industry analysis, and product reviews to assist India’s IT professionals as they conduct pre-purchase research and develop their technical skills.
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2009 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget. SearchCIO.in, SearchDataCenter.in, and SearchSecurity.in, are trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.
