Information technology (IT) media company TechTarget (https://techtarget.com) announced today that it has partnered with Netremedia Pte Ltd (http://www.netremedia.com) to launch TechTarget Asia, a network of English-language Web sites and magazines targeted to specific communities of Southeast Asian IT professionals. TechTarget Asia media will provide news, expert advice and other information that IT professionals need to make purchase decisions, develop technical expertise and address IT challenges in the enterprise.
TechTarget Asia will serve English-speaking IT professionals throughout the Association of Southeast Asian Nations (ASEAN). IDC estimates that IT spending in the Asia-Pacific region excluding Japan reached $88 billion in 2004 and would rise 10% in 2005 . ASEAN includes: Indonesia, Brunei, Cambodia, Laos, Myanmar, Thailand, the Philippines, Singapore, Vietnam and Malaysia. TechTarget Asia will launch Asian versions of Bitpipe.com, SearchCIO.com, SearchStorage.com, SearchSecurity.com and several Windows-related sites, as well as regional editions ofInformation Security and Storage magazines. TechTarget also announced a reciprocal sales agreement with Netremedia, enabling each company to sell advertising on the other’s media.
“TechTarget Asia will enable advertisers to use our targeted media to reach the English-speaking IT audience in Southeast Asia,” said TechTarget CEO Greg Strakosch. “TechTarget partnered with Netremedia because it has a proven track record in IT media. Together, we will make TechTarget Asia the top destination for Southeast Asian IT professionals and the preferred marketing vehicle of smart IT vendors.”
Led by its CEO CH Kong, a seasoned IT and tech media executive, Netremedia shares TechTarget’s vision of delivering measurable results through its media. Kong remarked “Tech marketers are constantly looking for better ROI. We will give them the ability to drive results through TechTarget Asia’s targeted integrated media.”
The Netremedia partnership is TechTarget’s ninth international partnership within two years. Earlier this month, TechTarget announced its partnership with Saga Technology, the number-one IT publisher in Bulgaria. For more information on international opportunities, contact Susan Odell, TechTarget vice president of international at[email protected].
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.
About Netremedia Pte Ltd
Netremedia Pte Ltd, a technology media company headquartered in Singapore, builds innovative marketing platforms delivered via websites, magazines and conferences, providing IT marketers media solutions to maximize their marketing investments. Launched in 2005, Netremedia’s key investor is MP Congress & Exhibition which is part of the PICO Group ( www.pico.com), a global events marketing organization with 2004 revenues of US$174.1 million. More information is available at www.netremedia.com
