IT media company TechTarget announced today the opening of TechTarget Ltd., a wholly-owned subsidiary in the United Kingdom. Located in London, England, the new subsidiary will focus on offering its international clients better support for regional media opportunities and capitalize on the double-digit online advertising spending growth occurring in the region.
“International expansion presents a tremendous growth opportunity as a large percentage of the IT market is located outside the US,” said TechTarget CEO Greg Strakosch. “The UK is home to Europe’s largest advertising agencies and international divisions of major US technology companies. The opening of this office is in response to our US customers who also conduct business in Europe and require the same kind of solutions. Opening this first subsidiary outside North America will help us meet this need.”
The opening of TechTarget Ltd. is a milestone in an aggressive expansion into critical international markets as TechTarget continues to capitalize on global growth in online advertising and IT marketing. Since May 2004, TechTarget expanded its global footprint to 25 additional countries through partnerships with five market-leading media companies and launched 39 media properties, including multi-site networks and print magazines.
Sales Veteran to Head Office
Shannon Flynn, a six-year veteran of the company, heads the new office as the Director of U.K. sales. Shannon was instrumental in opening TechTarget’s San Francisco office and was most recently the sales director of TechTarget’s Enterprise Applications Media. Flynn reports to Susan Odell, Vice-President of International, TechTarget.
For more information on international partnership opportunities for TechTarget media, contact Susan Odell, vice president of TechTarget international, at 001-781-657-1407 or [email protected].
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.
