Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced that it has been named a winner in the Most Advanced Use Case category in Optimizely’s annual Optie Awards for excellence in website optimization held April 17th in San Francisco. Optimizely, makers of one of the leading website optimization platforms in the world, holds the Optie Awards to “recognize and celebrate customers who create delightful online experiences for their own customers and empower their organizations to turn data into action.”
The Most Advanced Use Case Award is awarded for pushing technical boundaries with Optimizely and showcases the company using the most advanced implementations of optimization that go beyond the Optimizely WYSIWYG editor. TechTarget won on the strength of testing recently conducted on improving conversions through its most common registration experience. Using Javascript, TechTarget was able to expand its optimization efforts beyond just the Optimizely platform to present a dynamic experience to users that ultimately increased conversions by 61%.
This award honoring TechTarget’s testing, optimization, and conversion expertise is the latest recognition for TechTarget who has won dozens of awards for its media innovation and industry leadership, including more than 100 awards for editorial excellence. “This honor is indicative of TechTarget’s true commitment to innovation in all areas of our business,” said Greg Strakosch, Chairman and CEO, TechTarget. “Our leading editorial content, combined with cutting-edge optimization and intelligence, has helped us build the largest, most targeted, and engaged IT audience on the web,” continued Strakosch.
As it has been since its founding in 1999, TechTarget remains dedicated to providing the best experience possible to the millions of technology buyers that visit its over 120 technology-specific websites each day.
“The 2014 Optie winners represent champions in testing and optimization that are pushing the boundaries of what’s possible within their organizations,” said Dan Siroker, CEO and co-founder of Optimizely. “The judges were very impressed with the finalists and saw extraordinary quality in the achievements demonstrated by the winners.”
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of custom advertising, branding, lead generation, and sales enablement solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us@TechTarget.
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