Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced that, for the eighth consecutive year, its targeted IT media properties have been named to the BtoBmagazine “Media Power 50” list of the 50 most powerful business-to-business advertising venues. TechTarget was ranked #8 overall. Other venues listed in the 2008 Top 10 of the Media Power 50 include The Wall Street Journal,BusinessWeek, CNNMoney, Forbes and Google.
The Media Power 50 was published in the May issue of BtoB magazine, and can be found athttp://www.btobonline.com/apps/pbcs.dll/article?AID=/20080505/FREE/16268957/1151/ISSUENEWS
To develop the list, BtoB editors evaluated such data as advertising revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.
“We are pleased to be honored for the eighth consecutive year by BtoB’s editors, media buyers and advertisers,” said TechTarget CEO Greg Strakosch. ” This recognition reflects our leadership in online advertising best practices, our track record of innovation and our relentless focus on measuring and improving ROI.”
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 50 technology-specific Web sites and over 6.6 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,100 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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