Information technology (IT) media company TechTarget announced today that, for the sixth consecutive year, TechTarget’s targeted media properties have been named by BtoB magazine to the “Media Power 50,” BtoB’s annual list of the 50 most powerful business-to-business advertising venues. TechTarget’s network of Web sites for targeted communities of IT professionals was among fourteen highly regarded Internet destinations that earned a spot on the Media Power 50. Other venues named to the Media Power 50 include The Wall Street Journal, BusinessWeek, and Google. The Media Power 50 was published in the May issue of BtoB magazine, and can be found at http://www.btobonline.com/article.cms?articleId=27888.
To develop the list, BtoB editors evaluated such data as ad revenue and audience, and interviewed top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.
In his introduction to the Media Power 50, BtoB media editor Sean Callahan noted that despite surface differences in this year’s honorees “a closer look reveals many resemblances in the power of their brands, the uniqueness of their content and their ability to embrace and exploit technological change.” In highlighting TechTarget’s use of quality content, Callahan wrote, “The pioneering TechTarget capitalized on the power of the Internet, and now is a leader in conferences. Last year it expanded its portfolio of magazines with the launch of CIO Decisions.” – a monthly print companion to SearchCIO.com, written for senior IT professionals at small-to-midsized businesses.
TechTarget was founded in September 1999 to provide targeted communities of enterprise IT professionals with in-depth content focused on niche technology sectors. Today, TechTarget’s network of more than 30 Web sites serves as the foundation of a portfolio of targeted media properties–including magazines and conferences–that enable IT marketers to reach qualified IT professionals and business executives in all phases of the of the IT purchase and decision-making process.
“We are pleased to, once again, be honored by BtoB’s editors, media buyers and advertisers,” said TechTarget CEO Greg Strakosch. “TechTarget’s continued expansion and success in new ventures has earned a spot on the list for each of the six years we have been in business.”
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com
