TechnologyGuide™, a division of TechTarget, Inc. (NASDAQ: TTGT), today announced it will host a session, titled The Consumerization of IT: How Consumer Innovation Is Influencing Business, at the 2012 International CES® on January 11 in Las Vegas. This session, which starts at 9am in Room N260 of the Las Vegas Convention Center, will examine the core aspects of consumerization and its impact on current information technology (IT) and business infrastructures. The “consumerization of IT” has become the term that defines the introduction of technologies into the enterprise that were initially considered as solely in the domain of the consumer.
Panelists, including senior IT professionals from Citrix, Verizon, Quickoffice, and SAP’s CIO, Oliver Bussman, will discuss trends and identify key areas of opportunity as companies look to consumerization to become more competitive and responsive to customer demands. They will discuss and present findings from a recent TechTarget Media Consumption Research report based on more than 4,000 respondents. This report outlines the changing dynamics of online media and product selection within technology businesses as consumerization takes hold, as well as the increasing similarities and overlaps with buying trends within the consumer market.
The session will also examine the extent to which innovative consumer technology products, like the Apple® iPad®, are being integrated into company IT networks and the ramifications of this trend. Panelists will detail the challenges and security concerns of using consumer products in a business environment and identify other consumer products with enterprise potential.
“Understanding consumerization is of great importance to any company trying to maintain a secure infrastructure,” said TechTarget CEO, Greg Strakosch. “With our leading editorial sites of SearchConsumerization.com™,ConsumerizeIT.com™, the TechnologyGuide family of sites, and more than 100 other technology specific websites, TechTarget is in a unique position to help technology vendors reach their audience and help technology professionals solve their business technology challenges,” continued Strakosch.
About TechnologyGuide
TechnologyGuide is an integrated group of product review and evaluation websites. Together these sites provide in-depth news, reviews, head-to-head comparisons, pricing and the latest deals. Our discussion forums, with more than 835,000 registered members, also provide valuable, independent comments and advice from experts from both the business and consumer communities – all of which help you make better and more informed buying decisions.
The TechnologyGuide portfolio of web sites routinely ranks near the top in search engine queries by interested and motivated product buyers. Our growing base of loyal users and repeat visitors help TechnologyGuide regularly generate close to 8 million unique visitors and 22.5 million page views per month. It is the smart source for serious technology buyers.
TechnologyGuide is a division of TechTarget, Inc., a leading publisher of online news and information sites dedicated to specific technology and vertical market areas.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our media, powered by TechTarget’s proprietary Activity Intelligence™ platform, redefines how technology professionals are viewed and influenced by marketers according to the buyer’s active projects, specific technical priorities and business needs. With more than 100 technology specific websites, we deliver technology marketers unmatched reach via custom advertising, branding and lead generation solutions all built on our extensive network of online and social media.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Mumbai, San Francisco and Sydney.
To learn how you can engage with serious technology buyers worldwide, visit techtarget.com and follow us @TechTarget.
© 2012 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget. TechnologyGuide, SearchConsumerization.com and ConsumerizeIT.com are trademarks of TechTarget. All other trademarks are the property of their respective owners.
