Technology media company TechTarget, Inc. (NASDAQ: TTGT) has launched three new, targeted websites designed to meet the needs of technology companies looking to penetrate the fast growing Indian market and enterprise information technology (IT) professionals in India as they research products and services: SearchCIO.in™, SearchDataCenter.in™ and SearchSecurity.in™.
“We are launching with 750,000 registered members in India,” TechTarget CEO Greg Strakosch said. “These local sites will provide Indian IT professionals with the specialized information they need to deal with their growing IT infrastructures and they will provide IT advertisers the opportunity to reach the right buyers while they are actively researching different technologies and products”.
To help guide the Indian effort, some of the country’s leading CIOs have joined TechTarget-India’s editorial advisory board, whose members include: Sunil Rawlani, Head-IT at HDFC Standard Life Insurance; Satish Pendse, CIO at Hindustan Construction Company, Arun Gupta, Customer Care Associate and Group Chief Technology Officer at Shoppers’ Stop, and Sunil Mehta, Sr. VP and Area Systems Director for Central Asia at JWT.
The three sites are SearchCIO.in, SearchDataCenter.in, and SearchSecurity.in. SearchCIO.in will be the definitive information website for Indian CIOs, IT directors and business managers addressing the strategic needs of Indian IT leaders as they evaluate products and services and make the best technology buying decisions. SearchDataCenter.in offers advice for Indian IT professionals managing their organizations’ mission-critical computing needs for servers, storage and virtualization. SearchSecurity.in will focus on Indian IT pros responsible for securing their businesses’ network, systems and data.
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2009 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget. SearchCIO.in™, SearchDataCenter.in™ and SearchSecurity.in™ are trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.
