TechTarget Launches TechnologyGuide.com in Response to BYOD and Lifestyle Technology Trends

Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of TechnologyGuide.com™. This website goes beyond the bits and bytes of technology to focus on the applications and implications of new products and services on all types of users at home or in business. In response to growing trends including consumerization and “bring your own device” (BYOD), the site helps both technology professionals and personal technology enthusiasts find reliable product information and research on all aspects of a product as they consider a purchase. Test centers in Cincinnati and Boston enable TechnologyGuide’s experienced editorial staff to carefully evaluate and compare products in a completely controlled environment.

TechnologyGuide.com becomes the flagship for TechTarget’s TechnologyGuide Media Group, featuring six other product news, reviews and evaluation websites, including: NotebookReview.com™, TabletPCReview.com™,DesktopReview.com™, PrinterComparison.com™, DigitalCameraReview.com™, and Brighthand.com™. These sites have been leading resources for business and consumer technology research for over 10 years and, combined with their highly active forums, generate close to 9 million monthly unique visitors and 22.5 million monthly page views. Building on the strong legacy of these sites, TechnologyGuide.com will feature both personal and business technology coverage that focuses on the usage and application of technology and devices in environments from home to work. Additionally, TechnologyGuide.com ventures into new areas, including home technology, health and fitness, entertainment, and travel technologies. All of this makes it a must-read resource for technology-savvy enthusiasts, IT professionals, and other buyers searching for trusted purchase information.

“As technology devices and products become an integral part of everyone’s life, the line between personal and business technology is blurring. Business buyers look for technology that fits the needs of the business and personal buyers want technology and devices that fit their needs both at work and in everyday life,” explains Senior Vice President and Group Publisher, Michael Carroll. “TechnologyGuide provides both types of buyers with a single, powerful destination that offers a range of content options based on their particular interests, making it easy to find the right information to make the right personal or business technology purchase decision,” Carroll continues.

TechnologyGuide offers a unique editorial experience, approaching all coverage, including business, from a user perspective. It aims to inform and educate all levels of technology buyers, breaking down complex issues and providing useful advice and insight to a highly engaged user base. Catering to an audience using the very technology it covers, TechnologyGuide.com also features a responsive design, which offers seamless interaction and functionality regardless of the device used to navigate the site.

TechnologyGuide’s Business Channel is pillared by the strength of TechTarget’s network of enterprise technology websites, sharply differentiating it from the competition. TechnologyGuide.com will collaborate with these websites to provide in-depth business practices for SOHO/SMB and enterprise buyers across many topics, including: consumerization; networking and security; mobile systems and apps; and cloud-based services.