Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces the launch of a new targeted website to serve the needs of UK enterprise information technology (IT) professionals contending with major data centre changes – SearchVirtualDataCentre.co.uk™. This is the third site TechTarget has launched specifically aimed at the UK and English-speaking European market.
SearchVirtualDataCentre.co.uk represents a continuation of TechTarget’s strategy to serve enterprise IT pros with expert technical guidance tuned to their project needs and regional tastes. This strategy enables technology vendors to reach interested, active IT buyers according to what projects they are actively researching AND what geography they work in.
“TechTarget continues to invest during this global slowdown in sites, audiences and products that help global technology companies make faster progress in the markets that matter most to them,” said TechTarget CEO Greg Strakosch. “This site is an important part of our international growth strategy, building on our already strong European offering.”
In terms of technology focus, SearchVirtualDataCentre.co.uk fits into TechTarget’s Data Center and Virtualization suite of sites which include SearchServerVirtualization.com™, SearchDataCenter.com™, and SearchVMware.com™. In terms of European market specific sites, this site joins SearchStorage.co.uk™ and SearchSecurity.co.uk™ as well as TechTarget media partner sites in Germany, Italy and France.
SearchVirtualDataCentre.co.uk will focus on the needs of enterprise data centre decision makers in the UK and Europe contending with the major issues driving change in large data centres, including: virtualisation startup and buildout, data centre constraints driven by power and cooling issues, the integration of IT facilities issues into the IT responsibility set, green data centres, and data centre management and automation. The site launches with an audience of tens of thousands of UK members specifically interested in these issues – offering an immediate opportunity to technology marketers trying to make inroads in this market.
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2009 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget. SearchVirtualDataCentre.co.uk, SearchServerVirtualization.com, SearchDataCenter.com, SearchVMware.com, SearchStorage.co.uk and SearchSecurity.co.uk are trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.
