Technology media company TechTarget, Inc. (NASDAQ: TTGT) announces the launch of two new, targeted websites to serve the needs of specialized enterprise information technology (IT) professionals during their product research and purchase process – SearchEnterpriseWAN.com™ andSearchMidmarketSecurity.com™. With these sites, TechTarget has launched a total of 17 sites in the past 18 months.
SearchEnterpriseWAN.com and SearchMidmarketSecurity.com represent a continuation of TechTarget’s strategy to support each technology discipline with expert technical guidance and specialized resources. This strategy also enables technology vendors to reach interested, active IT buyers. Because of our existing network of enterprise technology resources, these sites launch with a detailed understanding of the markets they serve and an established membership who has demonstrated interest in these specific areas.
A recent TechTarget study on the enterprise wide area network (WAN) market shows that 82% of enterprise IT professionals believe supporting applications over the WAN will be more important to their company in the next 12 months – and 72% felt they could use more education on managing applications on their WAN.
SearchEnterpriseWAN.com adds to TechTarget’s industry leading portfolio of networking coverage including; SearchNetworking.com™, SearchUnifiedCommunications.com™, SearchMobileComputing.com™, SearchTelecom.com™, and SearchNetworkingChannel.com™.
SearchMidmarketSecurity.com is the Web’s only site to be 100% focused on IT security problems for midsized companies. The site provides expert content that helps IT professionals at midmarket companies combat real-world security problems with the understanding that they have fewer physical and monetary resources to solve them. At launch, it has more than 70,000 members including; 91% in the highly coveted “50-1000 employees” company size demographic and 72% of members at management level and higher – offering an immediate opportunity to technology marketers trying to make inroads to this audience.
SearchMidmarketSecurity.com adds to TechTarget’s industry leading portfolio of IT security coverage including; SearchSecurity.com™, SearchFinancialSecurity.com™, SearchSecurityChannel.com™, and SearchSecurity.co.UK™.
TechTarget, a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 60 technology-specific websites and more than 7.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2009 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget. SearchEnterpriseWAN.com, SearchNetworking.com, SearchUnifiedCommunications.com, SearchMobileComputing.com, SearchTelecom.com, SearchNetworkingChannel.com, SearchMidmarketSecurity.com, SearchSecurity.com, SearchFinancialSecurity.com, SearchSecurityChannel.com, and SearchSecurity.co.UK are trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.
