Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchDisasterRecovery.com™ to support the specialized information requirements of IT professionals managing and deploying disaster recovery and business continuity initiatives, and who are researching which solutions to purchase.
In a recent SearchStorage.com/Storage magazine survey conducted by TechTarget, 54% of the respondents cited disaster recovery as the primary reason for building new data centers or renovating existing facilities. In the same survey, 47% of respondents indicated they would increase their disaster recovery spending in 2008, while 38% said they would maintain 2007 spending levels.
SearchDisasterRecovery.com will provide a single, comprehensive, online point of contact for IT managers seeking information about disaster recovery and business continuity-related products, technologies, best practices and business strategies that can lead to more efficient and reliable disaster recovery and business continuity policy and practice. Because disaster recovery and business continuity encompass all aspects of IT, the site will examine how both disciplines impact IT overall, including networking, data center management and data security, as well as personnel issues, facilities management, risk assessment, and disaster recovery outsourcing. Topic categories will include disaster recovery planning; business continuity planning; continuous data protection; disk backup; tape backup; backup software; data replication; data security; recovery site management; failover/failback operations; electronic vaulting and disaster recovery testing.
SearchDisasterRecovery.com will also offer unbiased news analysis, an essential tips library, learning guides, and white papers to provide the tools and tactics needed to make optimal technology decisions. And, because disaster recovery involves more than just storage, SearchDisasterRecovery.com will include the most relevant networking, data center and security content from other TechTarget sites.
“SearchDisasterRecovery.com expands TechTarget’s portfolio of dedicated information resources for IT professionals responsible for disaster recovery and business continuity operations,” said Greg Strakosch, CEO of TechTarget. “It also further strengthens the company’s role as a leading provider of targeted content for IT professionals, and affirms TechTarget’s commitment to continually delivering ROI for IT advertisers through the development of innovative, targeted online marketing vehicles.”
For information on advertising and sponsorship opportunities with SearchDisasterRecovery.com, contact Jeremy Hurley, Director of Sales, Storage Media Group, 415-281-2919.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of over 50 technology-specific Web sites and over 6.6 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,100 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2008 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, andSearchDisasterRecovery.com ™, SearchStorage.com™ and The IT Media ROI Experts are trademarks , of TechTarget, Inc. All other trademarks are the property of their respective owners.
